Yearly Archives: 2021

IDEAS = DOLLAR$

  How do you get advertisers to invest more money with you or renew with a rate increase, and how do you get that hard-to-sell prospect to consider adding your station?    It’s really simple – just come up with an IDEA and present it! Every day, business owners and managers drive to and from… [Read More]

The Name is the Game!

Do you have an advertiser who is infatuated with their digital “expert” or agency?          Here is a question you can suggest they ask their digital consultant or advisor, “What is the most common word internet searchers use to find your business?”          If they’re honest, the answer won’t be a keyword or other SEO… [Read More]

A Little Dose of Good!

  A friend of mine, whose opinion I value very much, sent this video to me the other day and I thought it was worth sharing.   In a world that seems divided, it’s a message like this that affirms there is a LOT MORE good than there is bad.   The video is short… [Read More]

What’s the Purpose of THIS Call?

As media reps, we make sales calls for a variety of different reasons. Depending on the stage of your relationship with a client, each call has a different purpose.   At the beginning of the sales process, we make cold calls to introduce ourselves. Beyond cold calls, we make calls to conduct a Q&A or CNA. We… [Read More]

Education – A GREAT Investment

Without sounding too critical, let me make a bold statement. “Most business owners don’t know diddly about advertising”. The only things they know are what they have learned from trial and error. But the fact of the matter is that most have had very little education about HOW and WHY advertising works!   Understanding how and why advertising works isn’t a trait… [Read More]