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<oembed><version>1.0</version><provider_name>ENS on Sales</provider_name><provider_url>https://www.ensmediausa.com/ens-on-sales</provider_url><title>Zero Sum - ENS on Sales</title><type>rich</type><width>600</width><height>338</height><html>&lt;blockquote class="wp-embedded-content" data-secret="dqCLOes7CX"&gt;&lt;a href="https://www.ensmediausa.com/ens-on-sales/uncategorized/zero-sum/"&gt;Zero Sum&lt;/a&gt;&lt;/blockquote&gt;&lt;iframe sandbox="allow-scripts" security="restricted" src="https://www.ensmediausa.com/ens-on-sales/uncategorized/zero-sum/embed/#?secret=dqCLOes7CX" width="600" height="338" title="&#x201C;Zero Sum&#x201D; &#x2014; ENS on Sales" data-secret="dqCLOes7CX" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"&gt;&lt;/iframe&gt;&lt;script&gt;
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</html><description>In&#xA0;game&#xA0;theory and economic theory,&#xA0;zero-sum&#xA0;describes a situation in which a participant&#x2019;s gain or loss is exactly balanced by the losses or gains of the other participants. If the total gains of the participants are added up, and the total losses are subtracted, they will&#xA0;sum&#xA0;to&#xA0;zero. Radio is&#xA0;not&#xA0;a zero-sum game. It&#x2019;s time our industry recognized that radio is [&hellip;]</description></oembed>
