{"id":1014,"date":"2015-10-12T19:16:40","date_gmt":"2015-10-12T19:16:40","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=1014"},"modified":"2016-02-05T18:53:11","modified_gmt":"2016-02-05T18:53:11","slug":"your-unique-selling-proposition","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/your-unique-selling-proposition\/","title":{"rendered":"Your Unique Selling Proposition"},"content":{"rendered":"<table id=\"content_LETTER.BLOCK6\" class=\"BlockMargin\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"15\" bgcolor=\"#ffffff\">\n<tbody>\n<tr>\n<td colspan=\"1\" rowspan=\"1\" align=\"left\">\n<h4>\u00a0 If you have taken any marketing or sales courses at all, I&#8217;m sure you are familiar with the term &#8216;U.S.P.&#8217;, Unique Selling Proposition.<\/h4>\n<h4>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 But it is doubtful that you truly possess a Unique Selling Proposition.<\/h4>\n<h4>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Most of your competitors have taken the same sales courses, read the same books, and follow the same basic sales process as you; prospecting, research, make the appointment, conduct a C.N.A. (customer needs analysis), present, negotiate and close.<\/h4>\n<h4>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 And if you did develop a Unique Selling Proposition that worked, your competitors would quickly adopt the same proposition and it will became the industry standard rather than unique.<\/h4>\n<h4>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The U.S.P. you can have however, is a Unique Serving Proposition. Most of your competitors are so focused on prospecting, presenting and closing that they do not super-serve their clients.<\/h4>\n<h4>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Tom Hopkins, the author of How to Master the Art of Selling and 11 other books on sales, says &#8220;Selling is Serving.&#8221; When you develop a Unique Serving Proposition you&#8217;ll truly stand out from your competition and capture higher renewal rates and longer customer relationships.<\/h4>\n<h4>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Contact <a href=\"mailto:wayne@wensmedia.com;angela@wensmedia.com?subject=I%20would%20like%20to%20find%20out%20more%20about%20SoundADvice\" target=\"_blank\" shape=\"rect\">wayne@wensmedia.com<\/a>\u00a0 to inquire how our SoundADvice radio<br \/>\ne-marketing system can be part of your Unique Serving Proposition.<\/h4>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><a name=\"LETTER.BLOCK7\"><\/a><\/h4>\n<table id=\"content_LETTER.BLOCK7\" class=\"BlockMargin Article2BG\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"15\" bgcolor=\"#FFFFFF\">\n<tbody>\n<tr>\n<td class=\"Article2Text\" colspan=\"1\" rowspan=\"1\" align=\"left\">\n<h4>\u00a0 <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mlsvc01-prod.s3.amazonaws.com\/fac4cac7201\/f5a065d9-6c44-4f16-a7c3-883ca38ef685.jpg\" alt=\"\" width=\"97\" height=\"68\" name=\"ACCOUNT.IMAGE.19\" border=\"0\" hspace=\"5\" vspace=\"5\" \/><\/h4>\n<h4 align=\"left\"><a href=\"mailto:wayne@wensmedia.com\" target=\"_blank\" shape=\"rect\">Wayne@wensmedia.com<\/a><\/h4>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 If you have taken any marketing or sales courses at all, I&#8217;m sure you are familiar with the term &#8216;U.S.P.&#8217;, Unique Selling Proposition. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 But it is doubtful that you truly possess a Unique Selling Proposition. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Most of your competitors have taken the same sales courses, read the same books, and follow the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[82,67,81,83,80],"class_list":["post-1014","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-art-of-selling","tag-competition","tag-proposition","tag-renewal-rates","tag-unique-selling-proposition"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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