{"id":1014,"date":"2015-10-12T19:16:40","date_gmt":"2015-10-12T19:16:40","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=1014"},"modified":"2016-02-05T18:53:11","modified_gmt":"2016-02-05T18:53:11","slug":"your-unique-selling-proposition","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/your-unique-selling-proposition\/","title":{"rendered":"Your Unique Selling Proposition"},"content":{"rendered":"\n\n\n
\n

\u00a0 If you have taken any marketing or sales courses at all, I’m sure you are familiar with the term ‘U.S.P.’, Unique Selling Proposition.<\/h4>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 But it is doubtful that you truly possess a Unique Selling Proposition.<\/h4>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Most of your competitors have taken the same sales courses, read the same books, and follow the same basic sales process as you; prospecting, research, make the appointment, conduct a C.N.A. (customer needs analysis), present, negotiate and close.<\/h4>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 And if you did develop a Unique Selling Proposition that worked, your competitors would quickly adopt the same proposition and it will became the industry standard rather than unique.<\/h4>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The U.S.P. you can have however, is a Unique Serving Proposition. Most of your competitors are so focused on prospecting, presenting and closing that they do not super-serve their clients.<\/h4>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Tom Hopkins, the author of How to Master the Art of Selling and 11 other books on sales, says “Selling is Serving.” When you develop a Unique Serving Proposition you’ll truly stand out from your competition and capture higher renewal rates and longer customer relationships.<\/h4>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Contact wayne@wensmedia.com<\/a>\u00a0 to inquire how our SoundADvice radio
\ne-marketing system can be part of your Unique Serving Proposition.<\/h4>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/a><\/h4>\n\n\n\n
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\u00a0 \"\"<\/h4>\n

Wayne@wensmedia.com<\/a><\/h4>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

\u00a0 If you have taken any marketing or sales courses at all, I’m sure you are familiar with the term ‘U.S.P.’, Unique Selling Proposition. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 But it is doubtful that you truly possess a Unique Selling Proposition. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Most of your competitors have taken the same sales courses, read the same books, and follow the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[82,67,81,83,80],"class_list":["post-1014","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-art-of-selling","tag-competition","tag-proposition","tag-renewal-rates","tag-unique-selling-proposition"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=1014"}],"version-history":[{"count":2,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1014\/revisions"}],"predecessor-version":[{"id":1022,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1014\/revisions\/1022"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=1014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=1014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=1014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}