{"id":1027,"date":"2015-12-18T19:37:41","date_gmt":"2015-12-18T19:37:41","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=1027"},"modified":"2016-02-05T19:22:49","modified_gmt":"2016-02-05T19:22:49","slug":"how-to-predict-your-results-for-2016","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/how-to-predict-your-results-for-2016\/","title":{"rendered":"How to Predict Your Results for 2016"},"content":{"rendered":"<table id=\"content_LETTER.BLOCK19\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"Content MainText\" colspan=\"1\" rowspan=\"1\" align=\"left\" valign=\"top\">\n<div>Past performance can&#8217;t help you reliably predict future results. Just look at your mutual fund performance to verify that.<\/div>\n<div><\/div>\n<div>Yet many sales managers and general managers dwell upon sales reports&#8230; of past results.<\/div>\n<div><\/div>\n<div>It can be much more productive to measure Activity Planners. Activity Planners can help you reliably predict future results.<\/div>\n<div><\/div>\n<div>It&#8217;s been said that &#8220;if it can&#8217;t be measured it can&#8217;t be managed&#8221; but conversely, productivity demands that we should only measure that which can be managed. We can&#8217;t change or manage our sales reports.<\/div>\n<div><\/div>\n<div>But we can certainly manage and plan more activities, like prospecting, CNA&#8217;s (customer needs analysis) presentations and super-serving our clients.<\/div>\n<div><\/div>\n<div>Instead of asking your sales people to hand in &#8216;call reports&#8217; or works of fiction on what they did yesterday, it can be much more productive to monitor their Planned Activity Reports.<\/div>\n<div><\/div>\n<div>You know if you fail to plan, you plan to fail.<\/div>\n<div><\/div>\n<div>If you had a great quarter, get over it. Your commission and bonus cheques are on the way.<\/div>\n<div><\/div>\n<div>Your focus needs to be on your Activity Plans moving forward. Based upon closing ratios and average sales, and managing the activities that produce results, you can reliably predict the future.<\/div>\n<div><\/div>\n<div>P.S. One of the proven activities you might consider including in your plans for 2016, is our Top of Mind Awareness (TOMA) surveys and presentations. These surveys consistently prove that Radio works, and our local TOMA presentations will help your sellers close more new business. Contact<a href=\"mailto:angela@wensmedia.com?subject=contact%20me%20about%20your%20surveys\" target=\"_blank\" shape=\"rect\">angela@wensmedia.com<\/a> \u00a0for an overview of our surveys.<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table id=\"content_LETTER.BLOCK20\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"Content MainText\" colspan=\"1\" rowspan=\"1\" align=\"left\" valign=\"top\">Sincerely,<\/p>\n<table class=\"OneColumnMobile\" width=\"86\" cellspacing=\"0\" cellpadding=\"0\" align=\"none\" data-padding-converted=\"true\">\n<tbody>\n<tr>\n<td colspan=\"1\" rowspan=\"1\" width=\"1%\">\n<div align=\"center\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mlsvc01-prod.s3.amazonaws.com\/fac4cac7201\/f5a065d9-6c44-4f16-a7c3-883ca38ef685.jpg\" alt=\"\" width=\"86\" height=\"60\" name=\"ACCOUNT.IMAGE.19\" border=\"0\" hspace=\"0\" vspace=\"0\" \/><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4>Wayne Ens<\/h4>\n<h4><a href=\"http:\/\/www.wensmedia.com\/\" target=\"_blank\" shape=\"rect\">ENSMedia Inc.<\/a><\/h4>\n<h4>705-484-9993<\/h4>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Past performance can&#8217;t help you reliably predict future results. Just look at your mutual fund performance to verify that. Yet many sales managers and general managers dwell upon sales reports&#8230; of past results. It can be much more productive to measure Activity Planners. Activity Planners can help you reliably predict future results. It&#8217;s been said [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[73,98,99,100,8,72],"class_list":["post-1027","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-awareness","tag-performance","tag-planning","tag-prospecting","tag-toma","tag-top-of-mind"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Predict Your Results for 2016 - ENS on Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/how-to-predict-your-results-for-2016\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Predict Your Results for 2016 - ENS on Sales\" \/>\n<meta property=\"og:description\" content=\"Past performance can&#8217;t help you reliably predict future results. Just look at your mutual fund performance to verify that. Yet many sales managers and general managers dwell upon sales reports&#8230; of past results. It can be much more productive to measure Activity Planners. Activity Planners can help you reliably predict future results. It&#8217;s been said [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/how-to-predict-your-results-for-2016\/\" \/>\n<meta property=\"og:site_name\" content=\"ENS on Sales\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ENSMediaUSA\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-18T19:37:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-02-05T19:22:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mlsvc01-prod.s3.amazonaws.com\/fac4cac7201\/f5a065d9-6c44-4f16-a7c3-883ca38ef685.jpg\" \/>\n<meta name=\"author\" content=\"ensonsales\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ensonsales\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/how-to-predict-your-results-for-2016\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/how-to-predict-your-results-for-2016\\\/\"},\"author\":{\"name\":\"ensonsales\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#\\\/schema\\\/person\\\/74b922927ea9a0ddb2c3c3211c970180\"},\"headline\":\"How to Predict Your Results for 2016\",\"datePublished\":\"2015-12-18T19:37:41+00:00\",\"dateModified\":\"2016-02-05T19:22:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/how-to-predict-your-results-for-2016\\\/\"},\"wordCount\":272,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/how-to-predict-your-results-for-2016\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mlsvc01-prod.s3.amazonaws.com\\\/fac4cac7201\\\/f5a065d9-6c44-4f16-a7c3-883ca38ef685.jpg\",\"keywords\":[\"Awareness\",\"Performance\",\"Planning\",\"Prospecting\",\"TOMA\",\"Top of Mind\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/how-to-predict-your-results-for-2016\\\/\",\"url\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/how-to-predict-your-results-for-2016\\\/\",\"name\":\"How to Predict Your Results for 2016 - ENS on Sales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/how-to-predict-your-results-for-2016\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/how-to-predict-your-results-for-2016\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mlsvc01-prod.s3.amazonaws.com\\\/fac4cac7201\\\/f5a065d9-6c44-4f16-a7c3-883ca38ef685.jpg\",\"datePublished\":\"2015-12-18T19:37:41+00:00\",\"dateModified\":\"2016-02-05T19:22:49+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/how-to-predict-your-results-for-2016\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/how-to-predict-your-results-for-2016\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/how-to-predict-your-results-for-2016\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mlsvc01-prod.s3.amazonaws.com\\\/fac4cac7201\\\/f5a065d9-6c44-4f16-a7c3-883ca38ef685.jpg\",\"contentUrl\":\"https:\\\/\\\/mlsvc01-prod.s3.amazonaws.com\\\/fac4cac7201\\\/f5a065d9-6c44-4f16-a7c3-883ca38ef685.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/how-to-predict-your-results-for-2016\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Predict Your Results for 2016\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#website\",\"url\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/\",\"name\":\"ENS on Sales\",\"description\":\"All About Radio Sales\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#organization\",\"name\":\"ENS on Sales\",\"url\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Ens-Media-logo-square.png\",\"contentUrl\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Ens-Media-logo-square.png\",\"width\":1000,\"height\":1000,\"caption\":\"ENS on Sales\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#\\\/schema\\\/person\\\/74b922927ea9a0ddb2c3c3211c970180\",\"name\":\"ensonsales\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bcf6a0f3ea1858de8bfda4a1e780fbdb6c0ee5c52677ae060b8525678536edf3?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bcf6a0f3ea1858de8bfda4a1e780fbdb6c0ee5c52677ae060b8525678536edf3?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bcf6a0f3ea1858de8bfda4a1e780fbdb6c0ee5c52677ae060b8525678536edf3?s=96&r=g\",\"caption\":\"ensonsales\"},\"description\":\"Duane Christensen leads ENS Media and is the owner \\\/ operator of 9 Yards Marketing. For more than 20 years, he\u2019s worked alongside local radio stations, advertising clients and media sales teams\u2014helping businesses communicate better and helping salespeople become more useful to their customers. He writes ENS on Sales with one goal: practical ideas radio and media sellers can actually use.\",\"sameAs\":[\"https:\\\/\\\/www.ensmediausa.com\\\/\",\"https:\\\/\\\/www.facebook.com\\\/ENSMediaUSA\"],\"url\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/author\\\/ensonsales\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Predict Your Results for 2016 - ENS on Sales","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/how-to-predict-your-results-for-2016\/","og_locale":"en_US","og_type":"article","og_title":"How to Predict Your Results for 2016 - ENS on Sales","og_description":"Past performance can&#8217;t help you reliably predict future results. Just look at your mutual fund performance to verify that. Yet many sales managers and general managers dwell upon sales reports&#8230; of past results. It can be much more productive to measure Activity Planners. Activity Planners can help you reliably predict future results. It&#8217;s been said [&hellip;]","og_url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/how-to-predict-your-results-for-2016\/","og_site_name":"ENS on Sales","article_author":"https:\/\/www.facebook.com\/ENSMediaUSA","article_published_time":"2015-12-18T19:37:41+00:00","article_modified_time":"2016-02-05T19:22:49+00:00","og_image":[{"url":"https:\/\/mlsvc01-prod.s3.amazonaws.com\/fac4cac7201\/f5a065d9-6c44-4f16-a7c3-883ca38ef685.jpg","type":"","width":"","height":""}],"author":"ensonsales","twitter_card":"summary_large_image","twitter_misc":{"Written by":"ensonsales","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/how-to-predict-your-results-for-2016\/#article","isPartOf":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/how-to-predict-your-results-for-2016\/"},"author":{"name":"ensonsales","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#\/schema\/person\/74b922927ea9a0ddb2c3c3211c970180"},"headline":"How to Predict Your Results for 2016","datePublished":"2015-12-18T19:37:41+00:00","dateModified":"2016-02-05T19:22:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/how-to-predict-your-results-for-2016\/"},"wordCount":272,"publisher":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#organization"},"image":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/how-to-predict-your-results-for-2016\/#primaryimage"},"thumbnailUrl":"https:\/\/mlsvc01-prod.s3.amazonaws.com\/fac4cac7201\/f5a065d9-6c44-4f16-a7c3-883ca38ef685.jpg","keywords":["Awareness","Performance","Planning","Prospecting","TOMA","Top of Mind"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/how-to-predict-your-results-for-2016\/","url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/how-to-predict-your-results-for-2016\/","name":"How to Predict Your Results for 2016 - ENS on Sales","isPartOf":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/how-to-predict-your-results-for-2016\/#primaryimage"},"image":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/how-to-predict-your-results-for-2016\/#primaryimage"},"thumbnailUrl":"https:\/\/mlsvc01-prod.s3.amazonaws.com\/fac4cac7201\/f5a065d9-6c44-4f16-a7c3-883ca38ef685.jpg","datePublished":"2015-12-18T19:37:41+00:00","dateModified":"2016-02-05T19:22:49+00:00","breadcrumb":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/how-to-predict-your-results-for-2016\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/how-to-predict-your-results-for-2016\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/how-to-predict-your-results-for-2016\/#primaryimage","url":"https:\/\/mlsvc01-prod.s3.amazonaws.com\/fac4cac7201\/f5a065d9-6c44-4f16-a7c3-883ca38ef685.jpg","contentUrl":"https:\/\/mlsvc01-prod.s3.amazonaws.com\/fac4cac7201\/f5a065d9-6c44-4f16-a7c3-883ca38ef685.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/how-to-predict-your-results-for-2016\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ensmediausa.com\/ens-on-sales\/"},{"@type":"ListItem","position":2,"name":"How to Predict Your Results for 2016"}]},{"@type":"WebSite","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#website","url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/","name":"ENS on Sales","description":"All About Radio Sales","publisher":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ensmediausa.com\/ens-on-sales\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#organization","name":"ENS on Sales","url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#\/schema\/logo\/image\/","url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-content\/uploads\/2026\/08\/Ens-Media-logo-square.png","contentUrl":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-content\/uploads\/2026\/08\/Ens-Media-logo-square.png","width":1000,"height":1000,"caption":"ENS on Sales"},"image":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#\/schema\/person\/74b922927ea9a0ddb2c3c3211c970180","name":"ensonsales","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/bcf6a0f3ea1858de8bfda4a1e780fbdb6c0ee5c52677ae060b8525678536edf3?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bcf6a0f3ea1858de8bfda4a1e780fbdb6c0ee5c52677ae060b8525678536edf3?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bcf6a0f3ea1858de8bfda4a1e780fbdb6c0ee5c52677ae060b8525678536edf3?s=96&r=g","caption":"ensonsales"},"description":"Duane Christensen leads ENS Media and is the owner \/ operator of 9 Yards Marketing. For more than 20 years, he\u2019s worked alongside local radio stations, advertising clients and media sales teams\u2014helping businesses communicate better and helping salespeople become more useful to their customers. He writes ENS on Sales with one goal: practical ideas radio and media sellers can actually use.","sameAs":["https:\/\/www.ensmediausa.com\/","https:\/\/www.facebook.com\/ENSMediaUSA"],"url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/author\/ensonsales\/"}]}},"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/peKYOs-gz","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=1027"}],"version-history":[{"count":2,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1027\/revisions"}],"predecessor-version":[{"id":1029,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1027\/revisions\/1029"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=1027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=1027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=1027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}