{"id":103,"date":"2011-06-12T15:39:33","date_gmt":"2011-06-12T15:39:33","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2011\/6\/12\/113933.html"},"modified":"2011-06-12T15:39:33","modified_gmt":"2011-06-12T15:39:33","slug":"preparing-fish-and-tarter","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/preparing-fish-and-tarter\/","title":{"rendered":"Preparing Fish and Tarter"},"content":{"rendered":"<p><span style=\"font-size: large\"><span style=\"color: black\"><strong><font face=\"Tahoma\">Fish and Tarter Sauce<\/font><\/strong><\/span><\/span><\/p>\n<div style=\"margin: 0in 0in 0pt\">&nbsp;<span style=\"font-family: Tahoma; color: black; font-size: 12pt\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Motivational speaker Zig Ziglar once said, &ldquo;An optimist is someone who goes after Moby Dick in a rowboat and takes a jar of tartar sauce&rdquo;.<\/span><\/div>\n<div style=\"margin: 0in 0in 0pt\"><span style=\"font-family: Tahoma; color: black; font-size: 12pt\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; While the image that quote conjures up might bring a smile to your lips, there is something to be said about tackling a project equipped as if the project was already a success.<\/span><\/div>\n<div style=\"margin: 0in 0in 0pt\"><span style=\"font-family: Tahoma; color: black; font-size: 12pt\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; I recently surveyed a group of radio and TV sales people to determine why their digital sales lagged in a world where digital media advertising is growing by leaps and bounds.<\/span><\/div>\n<div style=\"margin: 0in 0in 0pt\"><span style=\"font-family: Tahoma; color: black; font-size: 12pt\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The number one answer might surprise you. <\/span><\/div>\n<div style=\"margin: 0in 0in 0pt\"><span style=\"font-family: Tahoma; color: black; font-size: 12pt\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Most of the respondents lacked confidence in their station&rsquo;s abilities and resources to deliver quality digital products and results.<\/span><\/div>\n<div style=\"margin: 0in 0in 0pt\"><span style=\"font-family: Tahoma; color: black; font-size: 12pt\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; They simply weren&rsquo;t presenting digital advertising solutions to their clients to avoid embarrassment or letting their clients down.<\/span><\/div>\n<div style=\"margin: 0in 0in 0pt\"><span style=\"font-family: Tahoma; color: black; font-size: 12pt\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; If you&rsquo;re serious about increasing your digital sales, go out and get the tarter sauce! Employ the training, staff and back-end resources to give your account executives the resources they need to feel confident in presenting your digital offerings.<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Fish and Tarter Sauce &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Motivational speaker Zig Ziglar once said, &ldquo;An optimist is someone who goes after Moby Dick in a rowboat and takes a jar of tartar sauce&rdquo;. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; While the image that quote conjures up might bring a smile to your lips, there is something to be said about tackling a project [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-103","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=103"}],"version-history":[{"count":0,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/103\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}