{"id":1037,"date":"2016-01-26T19:59:15","date_gmt":"2016-01-26T19:59:15","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=1037"},"modified":"2016-02-05T19:29:08","modified_gmt":"2016-02-05T19:29:08","slug":"happy-leap-year","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/happy-leap-year\/","title":{"rendered":"Happy Leap Year"},"content":{"rendered":"<table id=\"content_LETTER.BLOCK19\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"Content MainText\" colspan=\"1\" rowspan=\"1\" align=\"left\" valign=\"top\">\n<div align=\"left\">\n<div>\n<div>Most of you probably did not account for the extra day in February in your budgeting for 2016.\u00a0I&#8217;m not a big fan of broadcast\u00a0&#8216;Inventory sales&#8217; unless there is an unusual or legitimate justification for the sale.<\/div>\n<div><\/div>\n<div>Giving your advertisers the extra day in February, free, might be just the ticket to leverage some additional sales in February.<\/div>\n<div><\/div>\n<div>Simply sell a schedule for X number of spots per day, then offer that same frequency no charge on\u00a0\u00a0your extra day of revenue,\u00a0February 29.<\/div>\n<div><\/div>\n<div>For clients who have already booked their February Schedules, simply offer them to add a paid day to their schedule, and you&#8217;ll add the free day February 29th.<\/div>\n<div><\/div>\n<div><\/div>\n<div>Happy Leap Year!<\/div>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table id=\"content_LETTER.BLOCK20\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"Content MainText\" colspan=\"1\" rowspan=\"1\" align=\"left\" valign=\"top\">\n<div>Sincerely,<\/p>\n<table class=\"OneColumnMobile\" width=\"86\" cellspacing=\"0\" cellpadding=\"0\" align=\"none\" data-padding-converted=\"true\">\n<tbody>\n<tr>\n<td colspan=\"1\" rowspan=\"1\" width=\"1%\">\n<div align=\"center\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mlsvc01-prod.s3.amazonaws.com\/fac4cac7201\/f5a065d9-6c44-4f16-a7c3-883ca38ef685.jpg\" alt=\"\" width=\"86\" height=\"60\" name=\"ACCOUNT.IMAGE.19\" border=\"0\" hspace=\"0\" vspace=\"0\" \/><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div>Wayne Ens<\/div>\n<div><a href=\"http:\/\/www.wensmedia.com\/\" target=\"_blank\" shape=\"rect\">ENSMedia Inc.<\/a><\/div>\n<div>705-484-9993<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Most of you probably did not account for the extra day in February in your budgeting for 2016.\u00a0I&#8217;m not a big fan of broadcast\u00a0&#8216;Inventory sales&#8217; unless there is an unusual or legitimate justification for the sale. Giving your advertisers the extra day in February, free, might be just the ticket to leverage some additional sales [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[113,112,111,114],"class_list":["post-1037","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-free","tag-inventory-sales","tag-leap-year","tag-scheduling"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=1037"}],"version-history":[{"count":1,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1037\/revisions"}],"predecessor-version":[{"id":1038,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1037\/revisions\/1038"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=1037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=1037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=1037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}