{"id":104,"date":"2011-06-12T15:38:07","date_gmt":"2011-06-12T15:38:07","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2011\/6\/12\/113807.html"},"modified":"2011-06-12T15:38:07","modified_gmt":"2011-06-12T15:38:07","slug":"too-many-directions","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/too-many-directions\/","title":{"rendered":"Too Many Directions"},"content":{"rendered":"<p><b><span style=\"font-family: Tahoma; color: black; font-size: 18pt\">Are You Pulled In Too Many Directions? <\/span><\/b><\/p>\n<div style=\"margin: 0in 0in 0pt\"><b><span style=\"font-family: Tahoma; color: black\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><\/b><span style=\"font-family: Tahoma; color: black\">A January 2011 study by Booz &amp; Company reveals many executives feel pulled in too many directions and their company&rsquo;s capabilities don&rsquo;t support their strategies or initiatives.<\/span><\/div>\n<ul style=\"margin-top: 0in\" type=\"disc\">\n<li style=\"margin: 0in 0in 0pt; color: black\"><span style=\"font-family: Tahoma\">64% of executives say that their biggest frustration factor is &ldquo;having too many conflicting priorities&rdquo;.<\/span><\/li>\n<li style=\"margin: 0in 0in 0pt; color: black\"><span style=\"font-family: Tahoma\">56% of executives report that their biggest challenge is allocating resources in a way that really supports strategy. <\/span><\/li>\n<li style=\"margin: 0in 0in 0pt; color: black\"><span style=\"font-family: Tahoma\">Half of the executives (50%) consider setting a clear and differentiating strategy a significant challenge. <\/span><\/li>\n<li style=\"margin: 0in 0in 0pt; color: black\"><span style=\"font-family: Tahoma\">Most executives (81%) say growth initiatives lead to waste, at least some of the time. <\/span><\/li>\n<\/ul>\n<div style=\"margin: 0in 0in 0pt\">&nbsp;<span style=\"font-family: Tahoma; color: black\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Does this sound familiar? Are you trying to launch new revenue initiatives while making this month&rsquo;s budget? Or trying to grasp a long-term web strategy while recruiting and training new sales people to sell your core product?<\/span><\/div>\n<div style=\"margin: 0in 0in 0pt\"><span style=\"font-family: Tahoma; color: black\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;Is your copy writer expected to pump out 40 spots a day, but one of them has to be an award winner to attract a new account? <\/span><\/div>\n<div style=\"margin: 0in 0in 0pt\"><span style=\"font-family: Tahoma; color: black\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Does your selling system clearly differentiate you from the competition, or are you using the same basic Customer Needs Analysis and media kits as every other media in town? <\/span><\/div>\n<div style=\"margin: 0in 0in 0pt\"><span style=\"font-family: Tahoma; color: black\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Maybe it&rsquo;s time to outsource some of your initiatives. <\/span><\/div>\n<div style=\"margin: 0in 0in 0pt\"><span style=\"font-family: Tahoma; color: black\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Outsourcing your training, new product launches or new revenue initiatives has a number of advantages;<\/span><\/div>\n<div style=\"text-indent: -0.25in; margin: 0in 0in 0pt 39.75pt\"><span style=\"font-family: Tahoma; color: black\">1.<span style=\"font: 7pt 'Times New Roman'\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><\/span><span style=\"font-family: Tahoma; color: black\">Consultants do not add fixed costs to your balance sheet. When the project is completed, they&rsquo;re gone. <\/span><\/div>\n<div style=\"text-indent: -0.25in; margin: 0in 0in 0pt 39.75pt\"><span style=\"font-family: Tahoma; color: black\">2.<span style=\"font: 7pt 'Times New Roman'\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><\/span><span style=\"font-family: Tahoma; color: black\">Consultants bring more objective insight to all of your projects.<\/span><\/div>\n<div style=\"text-indent: -0.25in; margin: 0in 0in 0pt 39.75pt\"><span style=\"font-family: Tahoma; color: black\">3.<span style=\"font: 7pt 'Times New Roman'\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><\/span><span style=\"font-family: Tahoma; color: black\">Consultants can free your time to do what you do best.<\/span><\/div>\n<div style=\"text-indent: -0.25in; margin: 0in 0in 0pt 39.75pt\"><span style=\"font-family: Tahoma; color: black\">4.<span style=\"font: 7pt 'Times New Roman'\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><\/span><span style=\"font-family: Tahoma; color: black\">Recognizing the need for outsourcing is a sign of strength. All top performers from Wayne Gretsky to Magic Johnson have benefited from professional coaching.<\/span><\/div>\n<div style=\"margin: 0in 0in 0pt\">&nbsp;<\/div>\n<div style=\"margin: 0in 0in 0pt\"><u><span style=\"font-family: Tahoma; color: black\">Randy&rsquo;s What If<\/span><\/u><span style=\"font-family: Tahoma; color: black\">: What if you were able to engage ENS Media Inc. to ensure the successful introduction, implementation and completion of just one o<\/span><span style=\"font-family: Tahoma\">f the projects on your plate?<\/span><\/div>\n<div style=\"margin: 0in 0in 0pt\">&nbsp;<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Are You Pulled In Too Many Directions? &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; A January 2011 study by Booz &amp; Company reveals many executives feel pulled in too many directions and their company&rsquo;s capabilities don&rsquo;t support their strategies or initiatives. 64% of executives say that their biggest frustration factor is &ldquo;having too many conflicting priorities&rdquo;. 56% of executives report that [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-104","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=104"}],"version-history":[{"count":0,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/104\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}