{"id":1041,"date":"2016-02-05T01:15:37","date_gmt":"2016-02-05T01:15:37","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=1041"},"modified":"2016-02-05T19:31:43","modified_gmt":"2016-02-05T19:31:43","slug":"pricing","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/pricing\/","title":{"rendered":"Pricing"},"content":{"rendered":"\n\n\n
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You know that consumers who don’t want Coca Cola, don’t buy it because they’ve received a 50% off coupon. Consumers who redeem those coupons were already in the market for Coca Cola. \u00a0They just paid less than they had planned to pay. So Coke not only took a hit on the profits, they also had the added expense of the coupon distribution. Huh?<\/h4>\n

You also know that buyers who buy based upon price alone, have no loyalty, and go to the cheapest vendor the next time they buy.<\/h4>\n

You also know that ‘winning’ by offering the lowest price is a never-ending downward spiral as competitors enter that race to the bottom. As Roy Williams says, “Discounting is the cocaine of marketing”.<\/h4>\n

So…why do you have one day sales and engage in expensive\u00a0‘key’ programs?<\/h4>\n

Why not train your salespeople to sell your product for what it’s worth, and help your advertisers get better results from their advertising?<\/h4>\n

In the long haul, it’s ROI that dictates what business decision makers are prepared to invest with you, not bottom feeding at the price trough.<\/h4>\n

\u00a0P.S. Sorry if this offended you. We didn’t target you specifically. All of our readers received this week’s ENS on Sales.<\/h4>\n

Again, to quote Roy Williams, “The risk of insult is the price of clarity.”<\/h4>\n
<\/div>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
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Sincerely,<\/p>\n\n\n\n
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\"\"<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
Wayne Ens<\/div>\n
ENSMedia Inc.<\/a><\/div>\n
705-484-9993<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

You know that consumers who don’t want Coca Cola, don’t buy it because they’ve received a 50% off coupon. Consumers who redeem those coupons were already in the market for Coca Cola. \u00a0They just paid less than they had planned to pay. 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