{"id":1064,"date":"2016-04-06T14:44:22","date_gmt":"2016-04-06T14:44:22","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=1064"},"modified":"2016-04-06T14:44:22","modified_gmt":"2016-04-06T14:44:22","slug":"freudian-slips","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/freudian-slips\/","title":{"rendered":"FREUDIAN SLIPS"},"content":{"rendered":"

Last week, I sent an email to one of our SoundADvice members, accidentally misspelling the word service, saying, “We are always looking for ways to improve our servive to our members.” While I know how ‘survive’ is spelled, I wondered to myself if my writing ‘servive’ when I meant to say ‘service’, wasn’t a Freudian Slip.<\/h4>\n

A Freudian Slip is described as “an unintentional error regarded as revealing subconscious feelings.”<\/h4>\n

Perhaps to ‘servive’ with your accounts, you too should always be looking for\u00a0ways to provide better service.<\/h4>\n

In our new SoundADvice sales meeting video series, we suggest that one way to ensure you are super-serving your clients is to review every account at the end of each month,\u00a0asking yourself these four questions;<\/h4>\n

1.) What was the last Valid Business Contact (VBC) I made with this client?<\/h4>\n

2.) When was the last VBC?<\/h4>\n

3.) What is the next VBC I’m planning for this client?<\/h4>\n

4.) When will the next VBC happen?<\/h4>\n

If the answer to question 2 or 4 is longer than 30 days away, you might not ‘servive’ the next time this client looks for ways to cut her budgets.<\/h4>\n

A Valid Business Contact is any contact which benefits your client. It can be delivering a new idea to increase their sales, reviewing new data you might have about their industry,\u00a0arranging a strategic marketing partnership or any other service you deliver that strengthens your relationship with your client.<\/h4>\n

P.S. Our survey of more than 500 radio salespeople revealed that more than 80% of sales people said sales meetings are ‘usually a waste of time’<\/h4>\n

Click here<\/a> to arrange an online overview of\u00a0our SoundADvice video series to make your sales meetings more productive.<\/h4>\n","protected":false},"excerpt":{"rendered":"

Last week, I sent an email to one of our SoundADvice members, accidentally misspelling the word service, saying, “We are always looking for ways to improve our servive to our members.” While I know how ‘survive’ is spelled, I wondered to myself if my writing ‘servive’ when I meant to say ‘service’, wasn’t a Freudian […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[140,137,139,138],"class_list":["post-1064","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-benefit-client","tag-better-service","tag-contact-planning","tag-retaining-accounts"],"yoast_head":"\nFREUDIAN SLIPS - 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