{"id":107,"date":"2011-06-12T15:33:29","date_gmt":"2011-06-12T15:33:29","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2011\/6\/12\/113329.html"},"modified":"2011-06-12T15:33:29","modified_gmt":"2011-06-12T15:33:29","slug":"clients-by-design","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/clients-by-design\/","title":{"rendered":"Clients by Design"},"content":{"rendered":"<p><b><font size=\"6\"><u><font face=\"Tahoma\"><span style=\"color: black; font-size: 16pt; text-decoration: none; text-underline: none\">Clients<\/span><span style=\"font-size: 16pt; text-decoration: none; text-underline: none\"> by Design<\/span><\/font><\/u><\/font><\/b><\/p>\n<div style=\"margin: 0in 0in 0pt\"><span style=\"font-family: Tahoma; font-size: 11pt\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Over the last few weeks I&rsquo;ve been reflecting on how &lsquo;lucky&rsquo; I am to have such a progressive and <span style=\"color: black\">honorable<\/span> bunch of clients.<\/span><\/div>\n<div style=\"margin: 0in 0in 0pt\"><span style=\"font-family: Tahoma; font-size: 11pt\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Recently I had made a mistake and g<span style=\"color: black\">rossly under quoted <\/span>a client on a project, but I was willing to live with my mistake. The client found out about my mistake and stepped up to the plate and offered to pay the proper rate.<\/span><\/div>\n<div style=\"margin: 0in 0in 0pt\"><span style=\"font-family: Tahoma; font-size: 11pt\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Other clients, even though they&rsquo;ve been in &lsquo;the biz&rsquo; for years, continue to surprise me with their willingness to change and grow.<\/span><\/div>\n<div style=\"margin: 0in 0in 0pt\"><span style=\"font-family: Tahoma; font-size: 11pt\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Upon further refle<span style=\"color: black\">ction, I<\/span>&lsquo;ve come to the conclusion that all of us get the kinds of clients we deserve by design!<\/span><\/div>\n<div style=\"margin: 0in 0in 0pt\"><span style=\"font-family: Tahoma; font-size: 11pt\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; If we<span style=\"color: black\">&rsquo;re hard selling, slick talking, o<\/span>r underhanded in our business practices, we&rsquo;re going to attract low-life clients. If the only way we capture business is through self-interest packages or deep discounts, we&rsquo;re probably attracting hard to please, low profit and slow pay clients.<\/span><\/div>\n<div style=\"margin: 0in 0in 0pt\"><span style=\"font-family: Tahoma; font-size: 11pt\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; ENS Media I<span style=\"color: black\">nc. <\/span>has literally NO slow pay clients! And while I was thinking about my good fortune, my wife and business partner (who used to be a car salesperson <\/span><span style=\"font-family: Wingdings; font-size: 11pt\">J<\/span><span style=\"font-family: Tahoma; font-size: 11pt\">) said<span style=\"color: black\">,<\/span> &ldquo;I&rsquo;ve never met anyone in business with as much integrity as you<span style=\"color: black\">.&rdquo;<\/span><\/span><\/div>\n<div style=\"margin: 0in 0in 0pt\"><span style=\"font-family: Tahoma; font-size: 11pt\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Maybe we have great clients by design? <\/span><\/div>\n<div style=\"margin: 0in 0in 0pt\"><span style=\"font-family: Tahoma; font-size: 11pt\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Think about the kind of clients you enjoy doing business with and the way they do business.&nbsp;Then do business <span style=\"color: black\">with the same ethics and principles your best clients exhibit<\/span>. I&rsquo;m betting you&rsquo;ll attract the clients you deserve&hellip;clients by design!&nbsp; <\/span><\/div>\n<div style=\"margin: 0in 0in 0pt\">&nbsp;<\/div>\n<div style=\"margin: 0in 0in 0pt\"><span style=\"font-family: Tahoma; font-size: 11pt\">P.S. Thanks great clients!!<\/span><\/div>\n<div style=\"margin: 0in 0in 0pt\">&nbsp;<\/div>\n<div style=\"margin: 0in 0in 0pt\"><span style=\"font-family: Arial; color: black; font-size: 11pt\">Randy Redden&rsquo;s What If: What <\/span><span style=\"font-family: Arial; font-size: 11pt\">if instead of fighting about rate with your bottom feeders, you focused on super-service and a premium customer loyalty program that rewarded your best customers?<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Clients by Design &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Over the last few weeks I&rsquo;ve been reflecting on how &lsquo;lucky&rsquo; I am to have such a progressive and honorable bunch of clients. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Recently I had made a mistake and grossly under quoted a client on a project, but I was willing to live with my mistake. The client found [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-107","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Clients by Design - ENS on Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/clients-by-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clients by Design - ENS on Sales\" \/>\n<meta property=\"og:description\" content=\"Clients by Design &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Over the last few weeks I&rsquo;ve been reflecting on how &lsquo;lucky&rsquo; I am to have such a progressive and honorable bunch of clients. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Recently I had made a mistake and grossly under quoted a client on a project, but I was willing to live with my mistake. The client found [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/clients-by-design\/\" \/>\n<meta property=\"og:site_name\" content=\"ENS on Sales\" \/>\n<meta property=\"article:published_time\" content=\"2011-06-12T15:33:29+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/clients-by-design\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/clients-by-design\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#\\\/schema\\\/person\\\/13654b9cc752230917df2baf50088008\"},\"headline\":\"Clients by Design\",\"datePublished\":\"2011-06-12T15:33:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/clients-by-design\\\/\"},\"wordCount\":390,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/clients-by-design\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/clients-by-design\\\/\",\"url\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/clients-by-design\\\/\",\"name\":\"Clients by Design - ENS on Sales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#website\"},\"datePublished\":\"2011-06-12T15:33:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/clients-by-design\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/clients-by-design\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/clients-by-design\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Clients by Design\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#website\",\"url\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/\",\"name\":\"ENS on Sales\",\"description\":\"All About Radio Sales\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#organization\",\"name\":\"ENS on Sales\",\"url\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Ens-Media-logo-square.png\",\"contentUrl\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Ens-Media-logo-square.png\",\"width\":1000,\"height\":1000,\"caption\":\"ENS on Sales\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#\\\/schema\\\/person\\\/13654b9cc752230917df2baf50088008\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9e2156a5d8dadb0dc28f47cbef864670653c5e690d7b740c204ac074ba322237?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9e2156a5d8dadb0dc28f47cbef864670653c5e690d7b740c204ac074ba322237?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9e2156a5d8dadb0dc28f47cbef864670653c5e690d7b740c204ac074ba322237?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Clients by Design - ENS on Sales","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/clients-by-design\/","og_locale":"en_US","og_type":"article","og_title":"Clients by Design - ENS on Sales","og_description":"Clients by Design &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Over the last few weeks I&rsquo;ve been reflecting on how &lsquo;lucky&rsquo; I am to have such a progressive and honorable bunch of clients. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Recently I had made a mistake and grossly under quoted a client on a project, but I was willing to live with my mistake. The client found [&hellip;]","og_url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/clients-by-design\/","og_site_name":"ENS on Sales","article_published_time":"2011-06-12T15:33:29+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/clients-by-design\/#article","isPartOf":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/clients-by-design\/"},"author":{"name":"admin","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#\/schema\/person\/13654b9cc752230917df2baf50088008"},"headline":"Clients by Design","datePublished":"2011-06-12T15:33:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/clients-by-design\/"},"wordCount":390,"commentCount":0,"publisher":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#organization"},"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/clients-by-design\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/clients-by-design\/","url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/clients-by-design\/","name":"Clients by Design - ENS on Sales","isPartOf":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#website"},"datePublished":"2011-06-12T15:33:29+00:00","breadcrumb":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/clients-by-design\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/clients-by-design\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/clients-by-design\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ensmediausa.com\/ens-on-sales\/"},{"@type":"ListItem","position":2,"name":"Clients by Design"}]},{"@type":"WebSite","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#website","url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/","name":"ENS on Sales","description":"All About Radio Sales","publisher":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ensmediausa.com\/ens-on-sales\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#organization","name":"ENS on Sales","url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#\/schema\/logo\/image\/","url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-content\/uploads\/2026\/08\/Ens-Media-logo-square.png","contentUrl":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-content\/uploads\/2026\/08\/Ens-Media-logo-square.png","width":1000,"height":1000,"caption":"ENS on Sales"},"image":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#\/schema\/person\/13654b9cc752230917df2baf50088008","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9e2156a5d8dadb0dc28f47cbef864670653c5e690d7b740c204ac074ba322237?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9e2156a5d8dadb0dc28f47cbef864670653c5e690d7b740c204ac074ba322237?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9e2156a5d8dadb0dc28f47cbef864670653c5e690d7b740c204ac074ba322237?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=107"}],"version-history":[{"count":0,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/107\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}