{"id":1083,"date":"2016-05-31T23:51:44","date_gmt":"2016-05-31T23:51:44","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=1083"},"modified":"2016-05-31T23:51:44","modified_gmt":"2016-05-31T23:51:44","slug":"every-dog-has-its-day","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/every-dog-has-its-day\/","title":{"rendered":"Every Dog Has Its’ Day"},"content":{"rendered":"

\u00a0\u00a0It seems the glimmer is already beginning to dim on the early front runners in digital media.<\/h4>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Once the fore-runner \u00a0in ‘new’ media advertising, online display advertising’s share of digital ad spend \u00a0is predicted to decline by 12.4% over the next four years, according to a January 2016 Ad Buyer Survey conducted by Cowan and Company.<\/h4>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 And the runner up, Search, is forecast to post a .4% decline in digital spend share.<\/h4>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Both of these early digital stars are giving way to the latest ‘new’ media. Social media’s share of digital spend is forecast to grow by 14.9% and online video is predicted to increase their share by 11.2% over the same four year window.<\/h4>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0‘New’ continues to be a powerful word in the media sales business. For advertisers not using radio, radio can be ‘new’. Positioning radio as a new way for local businesses to reach their prospects can be appealing. Radio as their ‘new media’ can be easier to buy and understand than the increasingly complicated and fragmented digital options.<\/h4>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Contact\u00a0wayne@wensmedia.com<\/a>\u00a0 to learn how our SoundADvice\u00a0radio e-marketing system continues to educate our member-stations’ prospects and salespeople on the strategic role radio should play in the new media landscape.<\/h4>\n","protected":false},"excerpt":{"rendered":"

\u00a0\u00a0It seems the glimmer is already beginning to dim on the early front runners in digital media. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Once the fore-runner \u00a0in ‘new’ media advertising, online display advertising’s share of digital ad spend \u00a0is predicted to decline by 12.4% over the next four years, according to a January 2016 Ad Buyer Survey conducted by Cowan […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[170,53,169,9,171],"class_list":["post-1083","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-ad-spending","tag-new-media","tag-online","tag-radio","tag-search"],"yoast_head":"\nEvery Dog Has Its' Day - 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