{"id":1083,"date":"2016-05-31T23:51:44","date_gmt":"2016-05-31T23:51:44","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=1083"},"modified":"2016-05-31T23:51:44","modified_gmt":"2016-05-31T23:51:44","slug":"every-dog-has-its-day","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/every-dog-has-its-day\/","title":{"rendered":"Every Dog Has Its&#8217; Day"},"content":{"rendered":"<h4>\u00a0\u00a0It seems the glimmer is already beginning to dim on the early front runners in digital media.<\/h4>\n<h4>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Once the fore-runner \u00a0in &#8216;new&#8217; media advertising, online display advertising&#8217;s share of digital ad spend \u00a0is predicted to decline by 12.4% over the next four years, according to a January 2016 Ad Buyer Survey conducted by Cowan and Company.<\/h4>\n<h4>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 And the runner up, Search, is forecast to post a .4% decline in digital spend share.<\/h4>\n<h4>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Both of these early digital stars are giving way to the latest &#8216;new&#8217; media. Social media&#8217;s share of digital spend is forecast to grow by 14.9% and online video is predicted to increase their share by 11.2% over the same four year window.<\/h4>\n<h4>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0&#8216;New&#8217; continues to be a powerful word in the media sales business. For advertisers not using radio, radio can be &#8216;new&#8217;. Positioning radio as a new way for local businesses to reach their prospects can be appealing. Radio as their &#8216;new media&#8217; can be easier to buy and understand than the increasingly complicated and fragmented digital options.<\/h4>\n<h4>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Contact\u00a0<a href=\"mailto:wayne@wensmedia.com;angela@wensmedia.com?subject=Please%20contact%20me%20about%20SoundADvice%20and%20Training%20Videos\" target=\"_blank\" rel=\"nofollow\" shape=\"rect\">wayne@wensmedia.com<\/a>\u00a0 to learn how our SoundADvice\u00a0radio e-marketing system continues to educate our member-stations&#8217; prospects and salespeople on the strategic role radio should play in the new media landscape.<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0\u00a0It seems the glimmer is already beginning to dim on the early front runners in digital media. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Once the fore-runner \u00a0in &#8216;new&#8217; media advertising, online display advertising&#8217;s share of digital ad spend \u00a0is predicted to decline by 12.4% over the next four years, according to a January 2016 Ad Buyer Survey conducted by Cowan [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[170,53,169,9,171],"class_list":["post-1083","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-ad-spending","tag-new-media","tag-online","tag-radio","tag-search"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=1083"}],"version-history":[{"count":1,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1083\/revisions"}],"predecessor-version":[{"id":1084,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1083\/revisions\/1084"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=1083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=1083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=1083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}