{"id":1088,"date":"2016-06-16T21:49:27","date_gmt":"2016-06-16T21:49:27","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=1088"},"modified":"2016-06-16T21:49:27","modified_gmt":"2016-06-16T21:49:27","slug":"hooray-for-canadian-radio","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/hooray-for-canadian-radio\/","title":{"rendered":"Hooray For Canadian Radio"},"content":{"rendered":"<h4>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 It appears a new radio marketing bureau is on the horizon, called Radio Connects.<\/h4>\n<h4>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0As someone who has always held the efforts of the Radio Marketing Bureau, and its predecessors the Radio Bureau of Canada and the Radio Sales Bureau, dear to my heart,\u00a0I applaud the efforts of the CAB committee to get this initiative off the ground.<\/h4>\n<h4>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0But now I&#8217;ll issue a few warnings in the hopes that my industry doesn&#8217;t shoot itself in the foot again;<\/h4>\n<h4>1.) Don&#8217;t have unrealistic expectations of\u00a0<em>what<\/em> your new marketing body can do for you.\u00a0Radio Connects\u00a0is starting from ground zero, with a limited budget and is mandated to promote radio in the midst of a digital frenzy.<\/h4>\n<h4>2.) Don&#8217;t have unrealistic expectations of <em>when <\/em>you will see results. Even in radio best of times,\u00a0we often took a back seat to TV, newspaper and\u00a0digital, so Radio Connect has a huge battle ahead.<\/h4>\n<h4>3.) Support the new Radio Connects with your time, expertise and funding. You may not agree with every strategy or initiative that evolves from this effort, but let&#8217;s not get bogged down with special interests and nay-sayers. Radio is the ONLY Canadian media without an industry marketing association, and that&#8217;s not right.<\/h4>\n<h4>4.)\u00a0Remember, Executive Director Sarah Garvie\u00a0and her special advisor Paul Ski are serving a committee of your peers. Please empower them\u00a0and give them the benefit of the doubt.<\/h4>\n<h4>We&#8217;ve all heard the old joke about a camel being a horse that was designed by a committee.\u00a0\u00a0 Radio Connect might not be perfect\u00a0but\u00a0it will be great!<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 It appears a new radio marketing bureau is on the horizon, called Radio Connects. \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0As someone who has always held the efforts of the Radio Marketing Bureau, and its predecessors the Radio Bureau of Canada and the Radio Sales Bureau, dear to my heart,\u00a0I applaud the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[176,179,180,181,177,175,132,178],"class_list":["post-1088","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-expectations","tag-expertise","tag-funding","tag-initiative","tag-marketing-body","tag-new-radio-marketing","tag-strategy","tag-support"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=1088"}],"version-history":[{"count":1,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1088\/revisions"}],"predecessor-version":[{"id":1089,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1088\/revisions\/1089"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=1088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=1088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=1088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}