{"id":1090,"date":"2016-06-22T13:31:03","date_gmt":"2016-06-22T13:31:03","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=1090"},"modified":"2016-06-22T13:31:03","modified_gmt":"2016-06-22T13:31:03","slug":"profits","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/profits\/","title":{"rendered":"Profits"},"content":{"rendered":"<p>After reading our ENS on Sales about the absurdity of patting ourselves on the back for achieving &#8216;record sales&#8217;, an astute client pointed out there is one &#8216;record&#8217; worth pursuing&#8230; record profits.<\/p>\n<p>We can&#8217;t feed our families with record ratings or record sales, although both can contribute to the result that can feed our families&#8230;profits!<\/p>\n<p>The delicate balance between controlling costs but making investments that will pay off, is where the best managers shine.<\/p>\n<p>To view\u00a0the Record Sales article\u00a0<a href=\"http:\/\/r20.rs6.net\/tn.jsp?f=001O0ZqtZrmB_z136O7uW2Z_0HvGktUPXqU-pG1Vz-6QMrlqO0Jg81Kpv0vUOnR8-fZrkWE9eEGcVp8d8Xr_K7NYqRxoxc3RblLbnjEFlnhe5JhbxnBpszVaJ-Am9Wz627KdDIeKoBW6yZsmuSK38XLk2vp9iDuVUIMwtVadQBvWydw8w9nm4cSLoQH6EjB0EXBZZOjTM4_TFoA5frSCKVgmkaaeDZx1WkgqiDJ9ipY0U9LsrT_ZK3DKw==&amp;c=raCsx8SVSEcbdyP84fV9t7Yib5vzeECmAPC2M_Gvu0F3qodm6vU6ww==&amp;ch=4ZOqGZHZfYixsrbPm-MKhJelp0XZ6yFdFe5MjfqlCMblKKCrGCNGBQ==\">click here<\/a><\/p>\n<p>P.S. We guarantee a return on your investment in our (TOMA) Top Of Mind Awareness surveys. <a href=\"mailto:wayne@wensmedia.com;angela@wensmedia.com?subject=Please%20contact%20me%20about%20your%20TOMA%20surveys\">Click here<\/a> to arrange an online demo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After reading our ENS on Sales about the absurdity of patting ourselves on the back for achieving &#8216;record sales&#8217;, an astute client pointed out there is one &#8216;record&#8217; worth pursuing&#8230; record profits. We can&#8217;t feed our families with record ratings or record sales, although both can contribute to the result that can feed our families&#8230;profits! [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[184,185,183,182,16],"class_list":["post-1090","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-balance","tag-controlling-costs","tag-profits","tag-record-sales","tag-roi"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=1090"}],"version-history":[{"count":4,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1090\/revisions"}],"predecessor-version":[{"id":1094,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1090\/revisions\/1094"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=1090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=1090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=1090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}