{"id":1099,"date":"2016-08-03T12:52:20","date_gmt":"2016-08-03T12:52:20","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=1099"},"modified":"2016-08-03T12:52:20","modified_gmt":"2016-08-03T12:52:20","slug":"making-radio-tangible-2","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/making-radio-tangible-2\/","title":{"rendered":"Making Radio Tangible"},"content":{"rendered":"<div>The dictionary defines &#8216;tangible&#8217; as; &#8216;<i>able to be perceived by a sense of touch<\/i>&#8216;.<br \/>\nRadio is only an intangible if you let it become so. And if the only &#8216;tangible&#8217; your clients receive from your station is an invoice, you&#8217;re headed for trouble.<br \/>\nAt cutback time, the media with the most tangibles in your clients&#8217; files often wins and escapes the knife!\u00a0 How thick is your client&#8217;s file of your tangibles?<\/div>\n<ul>\n<li>Do they have a presentation on file that clearly outlines what you proposed to do for them and how you would achieve their objectives?<\/li>\n<li>Have you delivered trade articles about marketing your customers&#8217; categories?<\/li>\n<li>What about wrap-up reports with testimonials from their customers, a summary of what you delivered, and of course, an outline of how you over-delivered?<\/li>\n<li>Does your client&#8217;s file include all of the scripts you&#8217;ve delivered, audio copies of their commercials and proofs of performance?<\/li>\n<li>Do they see your station-logoed swag every day, or do you make your presentations against a backdrop of your competitor&#8217;s swag?<\/li>\n<li>Do you conduct post-campaign analysis and deliver written summaries of those analyses?<\/li>\n<li>What about regular helpful tips and branding tools like our SoundADvice, complete with your photo and station logos?<\/li>\n<li>Have you used your cell phone to forward pictures of their customers lined up at a successful event or remote?<\/li>\n<\/ul>\n<div>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 At cutback time, the media with the most tangibles in the advertiser&#8217;s files wins!\u00a0 Don&#8217;t let the newspaper tear-sheets, or the billboard tent-cards and photos &#8216;out-tangible&#8217; what you do, and certainly, don&#8217;t let an invoice be the only tangible advertisers receive from you!<\/div>\n<h4>P.S. If you don&#8217;t have a post-campaign analysis process, or want to learn more about our SoundADvice radio e-marketing system contact\u00a0<a href=\"mailto:wayne@wensmedia.com;angela@wensmedia.com?subject=Please%20contact%20me%20about%20SoundADvice\" target=\"_blank\" shape=\"rect\">wayne@wensmedia.com<\/a>.<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>The dictionary defines &#8216;tangible&#8217; as; &#8216;able to be perceived by a sense of touch&#8216;. Radio is only an intangible if you let it become so. And if the only &#8216;tangible&#8217; your clients receive from your station is an invoice, you&#8217;re headed for trouble. At cutback time, the media with the most tangibles in your clients&#8217; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[195,196,190,189,194,188,193,191,192],"class_list":["post-1099","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-campaign-analysis","tag-helpful-tips","tag-objectives","tag-presentation","tag-proof-of-performance","tag-tangibles","tag-testimonials","tag-trade-articles","tag-wrap-up-reports"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Making Radio Tangible - ENS on Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/making-radio-tangible-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Making Radio Tangible - ENS on Sales\" \/>\n<meta property=\"og:description\" content=\"The dictionary defines &#8216;tangible&#8217; as; &#8216;able to be perceived by a sense of touch&#8216;. 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