Fragmentation and competition — they can destroy your business, or make it stronger. The choice is yours.<\/p>\n
McDonald’s didn’t pack up their bag and go home when the Burger Kings, Wendy’s, Harvey’s and a long list of other competitors sprung up to eat their lunch (no pun intended)<\/p>\n
And the auto industry’s ‘Big Three,’ Ford, General Motors and Chrysler, rose to the challenge to build better cars when dozens of manufacturers from Germany, Japan, and other countries began exporting their products to our shores.<\/p>\n
In fact, General Motors continues to consistently be among the top three automakers in global sales.<\/p>\n
You’ll hear and read a lot of doom and gloom about radio and TV as the number of new competitors we face mushrooms every day. By the way, those same new competitors are facing more new competitors every day, too.<\/p>\n
So the choice is yours. You can make excuses for lack-luster sales, or you can choose to stand out in the crowd by being the best that you can be.<\/p>\n
According to the Kauffman Foundation’s Index of Start Up Activity, small business growth is on the upswing. New and existing small businesses are looking for a star media professional like you to guide them through the confusing array of advertising and media choices they have and to improve their ROI (Return on Investment).<\/p>\n
While many of the purveyors of new media are still selling their ‘platforms’ you can stand out in the crowd by selling results<\/em>.<\/p>\n The choice is yours. You can be a shooting media star, or be a falling star. I don’t see why anyone would choose the latter.<\/p>\n","protected":false},"excerpt":{"rendered":" Fragmentation and competition — they can destroy your business, or make it stronger. The choice is yours. McDonald’s didn’t pack up their bag and go home when the Burger Kings, Wendy’s, Harvey’s and a long list of other competitors sprung up to eat their lunch (no pun intended) And the auto industry’s ‘Big Three,’ Ford, […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[38,197,199,16,198],"class_list":["post-1102","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-competitors","tag-fragmentation","tag-results","tag-roi","tag-stand-out"],"yoast_head":"\n