{"id":1107,"date":"2016-08-31T11:40:41","date_gmt":"2016-08-31T11:40:41","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=1107"},"modified":"2016-08-31T11:40:41","modified_gmt":"2016-08-31T11:40:41","slug":"every-dog-has-its-day-2","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/every-dog-has-its-day-2\/","title":{"rendered":"Every Dog Has Its&#8217; Day"},"content":{"rendered":"<p>It seems the glimmer is already beginning to dim on the early front runners in digital media.<\/p>\n<p>Once the fore-runner \u00a0in &#8216;new&#8217; media advertising, online display advertising&#8217;s share of digital ad spend \u00a0is predicted to decline by 12.4% over the next four years, according to a recent Ad Buyer Survey conducted by Cowan and Company.<\/p>\n<p>And the runner up, Search, is forecast to post a .4% decline in digital spend share.<\/p>\n<p>Both of these early digital stars are giving way to the latest &#8216;new&#8217; media. Social media&#8217;s share of digital spend is forecast to grow by 14.9% and online video, is predicted to increase their share by 11.2% over the same four year window.<\/p>\n<p>&#8216;New&#8217; continues to be a powerful word in the media sales business. For advertisers not using radio, radio can be &#8216;new&#8217;. Positioning radio as a new way for local businesses to reach their prospects can be appealing. Radio as their &#8216;new media&#8217; can be easier to buy and understand than the increasingly complicated and fragmented digital options.<\/p>\n<p>Contact <a href=\"mailto:wayne@wensmedia.com?subject=please%20contact%20me%20about%20TOMA%20surveys\">wayne@wensmedia.com<\/a>\u00a0 to learn how our TOMA Surveys and SoundADvice radio e-marketing system can sell your prospects on the strategic role radio should play in the new media landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It seems the glimmer is already beginning to dim on the early front runners in digital media. Once the fore-runner \u00a0in &#8216;new&#8217; media advertising, online display advertising&#8217;s share of digital ad spend \u00a0is predicted to decline by 12.4% over the next four years, according to a recent Ad Buyer Survey conducted by Cowan and Company. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[207,206,53,208,171],"class_list":["post-1107","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-decline","tag-digital-media","tag-new-media","tag-online-video","tag-search"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Every Dog Has Its&#039; Day - ENS on Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/every-dog-has-its-day-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Every Dog Has Its&#039; Day - ENS on Sales\" \/>\n<meta property=\"og:description\" content=\"It seems the glimmer is already beginning to dim on the early front runners in digital media. 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