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Rapidly changing technology means that everyone from Pandora to Facebook and from SiriusXM to YouTube will be increasing their efforts to cultivate terrestrial radio’s biggest revenue source, local advertising.<\/p>\n
In a recent Citi Global Technology Conference in New York, Pandora’s Tim Westergren, admitted the one thing Pandora will never be able to do, is to be live and local and part of the fabric of every community. “Their kids play on the softball team with the local radio rep. It’s an insular industry, and we’ve got to crack into that,” said Westergren.<\/p>\n
Are you taking those live local connections for granted or are your people held accountable for strategically managing their local networks?<\/p>\n
Are you winning local loyalties by default, or do you have a strategic plan for people on your team to become the go-to marketing expert for each and every club, association, network and clique in town?<\/p>\n
Never has networking, online and in person, been as important to your sales as it is today.<\/p>\n
Our SoundADvice membership includes access to a new nine-minute training video every two weeks for one full year, including one on The Four Keys to Effective Networking.<\/p>\n