{"id":1119,"date":"2016-09-27T12:48:28","date_gmt":"2016-09-27T12:48:28","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=1119"},"modified":"2016-09-27T12:48:28","modified_gmt":"2016-09-27T12:48:28","slug":"in-case-you-missed-it-a-panel-discussion-at-last-weeks-nab-radio-show-destroyed-a-number-of-myths-about-radio","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/in-case-you-missed-it-a-panel-discussion-at-last-weeks-nab-radio-show-destroyed-a-number-of-myths-about-radio\/","title":{"rendered":"In case you missed it, a panel discussion at last week&#8217;s  NAB Radio Show destroyed a number of myths about radio;"},"content":{"rendered":"<ul>\n<li>Myth: &#8220;AM\/FM radio has very low weekly reach&#8221; (Fact: A perception of 64% vs. 93% in reality)<\/li>\n<li>Myth: &#8220;TV is the way to reach millennials&#8221; (Fact: AM\/FM radio has a weekly reach of 93% among 18-34-year-olds, compared to 73% for television)<\/li>\n<li>Myth: &#8220;Audience shares of Pandora and Spotify are almost equal to AM\/FM&#8221; (Fact: AM\/FM radio shares are 8 times that of Pandora and 19 times that of Spotify)<\/li>\n<li>Myth: &#8220;In the world of the connected car, the number one thing people do is stream online radio on their smartphones&#8221; (Fact: AM\/FM radio owns a 71% share of in-car audio time among those 18+)<\/li>\n<li>Myth: &#8220;No one under 35 listens to AM\/FM radio any more&#8221; (Fact: Nielsen statistics show that millennials account for the largest AM\/FM listening audience at 67 million)<\/li>\n<li>Myth: &#8220;Six out of 10 agencies\/marketers believe radio listening is dropping&#8221; (Fact: From July 2015-July 2016, radio listening was up 5% for persons 18-34, 6% for those ages 25-54 and 5% for persons 18-49)<\/li>\n<li>Myth: &#8220;Today&#8217;s optimal media plan: Put all your money into mobile and social&#8221; (Fact: The Advertising Research Foundation&#8217;s Optimal Media Mix proposes a media mix of 78% traditional and 22% digital)<\/li>\n<li>Myth: &#8220;There&#8217;s a total lack of ROI and sales lift evidence for radio&#8221; (Fact: The average Nielsen Return on Advertising Spend: $8 for every $1 spent on AM\/FM radio)<\/li>\n<\/ul>\n<h4>Are you destroying these myths in your market?<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Myth: &#8220;AM\/FM radio has very low weekly reach&#8221; (Fact: A perception of 64% vs. 93% in reality) Myth: &#8220;TV is the way to reach millennials&#8221; (Fact: AM\/FM radio has a weekly reach of 93% among 18-34-year-olds, compared to 73% for television) Myth: &#8220;Audience shares of Pandora and Spotify are almost equal to AM\/FM&#8221; (Fact: AM\/FM [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[221,32,224,223,219,218,220,222],"class_list":["post-1119","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-amfm-radio","tag-millennials","tag-nielsen-statistics","tag-optimal-media","tag-pandora","tag-perception","tag-spotify","tag-stream-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>In case you missed it, a panel discussion at last week&#039;s NAB Radio Show destroyed a number of myths about radio; 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