{"id":1122,"date":"2016-09-28T13:19:37","date_gmt":"2016-09-28T13:19:37","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=1122"},"modified":"2016-09-28T13:19:37","modified_gmt":"2016-09-28T13:19:37","slug":"why-dont-you-believe-in-advertising","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/why-dont-you-believe-in-advertising\/","title":{"rendered":"Why Don&#8217;t You Believe in Advertising?"},"content":{"rendered":"<p>How long would I have to listen to your station before I heard a promotion for Facebook? &#8230; &#8220;Follow us on Facebook, see the details on our Facebook page&#8221;.<\/p>\n<p>Radio advertising works. Facebook has probably been promoted on radio millions of times across the land and look how successful they&#8217;ve been.<\/p>\n<p>Now, how long would a business owner have to listen to your station to hear another business owner&#8217;s testimonial about the power of radio, or a great spot for a recent piece of research proclaiming radio&#8217;s steadfast reach in spite of the growth of digital media and traditional media fragmentation?<\/p>\n<p>Maybe you&#8217;re one of those advertisers who finds advertising to promote radio, &#8220;hard to measure&#8221;&#8230; nay-nay!<\/p>\n<p>Every time we persuade one of our station clients to begin running great advertiser testimonials, or pro radio spots, their phones ring with leads&#8230; how much &#8216;measurement&#8217; do you need?<\/p>\n<p>Can you imagine the impact over time if every station in the country ran creative pro-radio campaigns? Or don&#8217;t you believe radio works?<\/p>\n<p>I, for one, know it works. When will you start to reap the benefits of promoting radio advertising on air?<\/p>\n<p>By the way, I&#8217;m sure you&#8217;ll find the cost of advertising on your own station, quite reasonable&#8230; LOL.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How long would I have to listen to your station before I heard a promotion for Facebook? &#8230; &#8220;Follow us on Facebook, see the details on our Facebook page&#8221;. Radio advertising works. Facebook has probably been promoted on radio millions of times across the land and look how successful they&#8217;ve been. Now, how long would [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[225,227,228,226,229,193],"class_list":["post-1122","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-facebook","tag-growth","tag-measure","tag-power-of-radio","tag-pro-radio","tag-testimonials"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=1122"}],"version-history":[{"count":2,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1122\/revisions"}],"predecessor-version":[{"id":1124,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1122\/revisions\/1124"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=1122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=1122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=1122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}