{"id":1150,"date":"2016-12-14T14:48:30","date_gmt":"2016-12-14T14:48:30","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=1150"},"modified":"2016-12-14T14:48:30","modified_gmt":"2016-12-14T14:48:30","slug":"digital-confusion","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/digital-confusion\/","title":{"rendered":"Digital Confusion"},"content":{"rendered":"<p>Lawyers historically used a complex legal language which the average person didn&#8217;t understand, making them appear to be professional and allowing them to charge huge fees. I believe many of the purveyors of &#8216;digital solutions&#8217; are now doing the same with your clients.<\/p>\n<p>&nbsp;<\/p>\n<p>I read a trade article recently about a company that said they, <em>&#8220;provide cloud-based artificial intelligence media analytics and cognitive solutions to provide near real-time audio capture indexing and analytics.&#8221;<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Now I don&#8217;t claim to be a digital wizard, but in plain English, I&#8217;m not &#8216;cognisant&#8217; of when anything &#8216;artificial&#8217; or &#8216;cloudy&#8217; became selling features.<\/p>\n<p>&nbsp;<\/p>\n<p>I&#8217;m also not aware of what &#8216;real-time&#8217; is. And does real-time imply there is an unreal time? And, I can only guess that &#8216;near real-time&#8217; is not on-time at all.<\/p>\n<p>&nbsp;<\/p>\n<p>Last but not least, I&#8217;ve always mused about the root word of &#8216;analytics&#8217; being &#8216;anal.&#8217;<\/p>\n<p>&nbsp;<\/p>\n<p>If you want your advertisers and your salespeople to understand how important radio advertising is amidst all of the digital hype, we should talk.<\/p>\n<h4><strong><u><a href=\"mailto:wayne@wensmedia.com;angela@wensmedia.com?subject=I%20would%20like%20to%20discuss%20how%20SoundADvice%20and%20TOMA%20training&amp;body=Please%20state%20your%20full%20name%2C%20title%20and%20city.\">Click here<\/a><\/u><\/strong><strong>\u00a0<\/strong>to arrange an appointment to discuss how our SoundADvice and TOMA (Top-Of-Mind-Awareness) training can help clarify radio&#8217;s role in the new media landscape and increase your local direct sales.<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Lawyers historically used a complex legal language which the average person didn&#8217;t understand, making them appear to be professional and allowing them to charge huge fees. I believe many of the purveyors of &#8216;digital solutions&#8217; are now doing the same with your clients. &nbsp; I read a trade article recently about a company that said [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[268,269,270,48],"class_list":["post-1150","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-analytics","tag-cognisant","tag-complex","tag-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Confusion - ENS on Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/digital-confusion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Confusion - ENS on Sales\" \/>\n<meta property=\"og:description\" content=\"Lawyers historically used a complex legal language which the average person didn&#8217;t understand, making them appear to be professional and allowing them to charge huge fees. 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