{"id":1169,"date":"2017-01-23T18:29:15","date_gmt":"2017-01-23T18:29:15","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=1169"},"modified":"2017-01-23T18:29:15","modified_gmt":"2017-01-23T18:29:15","slug":"your-toughest-selling-job-in-2017","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/your-toughest-selling-job-in-2017\/","title":{"rendered":"Your Toughest Selling Job in 2017"},"content":{"rendered":"<h4>Your toughest selling job in 2017 is not selling your advertisers. Your toughest selling job is selling your sellers.<\/h4>\n<h4>\nThey are beat up on the street every day being told radio doesn&#8217;t work, no one listens to radio in the digital age, your rates are too high, the economy is tough and so on and so on.<\/h4>\n<h4>\nYou know that repetition sells, and over time the repeated arguments your prospects throw at your salespeople, take their toll on their attitudes and perceptions.<\/h4>\n<h4>\nWhat are you doing to sell your sellers in 2017?<\/h4>\n<h4>\nIs selling radio, your events, sponsorships, digital products and promotions still fun?<\/h4>\n<h4>\nDo your salespeople know how to sell radio&#8217;s strengths in a rapidly changing media world?<\/h4>\n<h4>\nIs your remuneration package competitive with other business-to-business sales organizations in your market?<\/h4>\n<h4>\nHave your salespeople been taught how to sell reach versus frequency as your reach remains consistent but your hours-tuned become eroded?<\/h4>\n<h4>\nThese are questions that must be answered daily as you compete in 2017.<\/h4>\n<h4>\nOur SoundADvice radio e-marketing system can answer all of these questions, for your sellers and your advertisers.<\/h4>\n<h4><\/h4>\n<h4><a href=\"mailto:wayne@wensmedia.com;angela@wensmedia.com?subject=I%20would%20like%20to%20find%20out%20about%20SoundADvice&amp;body=Please%20include%20your%20name%2C%20market%20and%20position%20in%20the%20company.\">Click here<\/a> to find out how SoundADvice can help you answer your clients questions<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Your toughest selling job in 2017 is not selling your advertisers. Your toughest selling job is selling your sellers. They are beat up on the street every day being told radio doesn&#8217;t work, no one listens to radio in the digital age, your rates are too high, the economy is tough and so on and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[292,218,294,20,293],"class_list":["post-1169","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-attitude","tag-perception","tag-remuneration","tag-repetition","tag-strenghts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Your Toughest Selling Job in 2017 - ENS on Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/your-toughest-selling-job-in-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your Toughest Selling Job in 2017 - ENS on Sales\" \/>\n<meta property=\"og:description\" content=\"Your toughest selling job in 2017 is not selling your advertisers. 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