{"id":1174,"date":"2017-02-01T00:49:32","date_gmt":"2017-02-01T00:49:32","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=1174"},"modified":"2017-02-01T00:49:32","modified_gmt":"2017-02-01T00:49:32","slug":"sales-and-coupons","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/sales-and-coupons\/","title":{"rendered":"Sales and Coupons"},"content":{"rendered":"<p>This morning I saw a trade article headline that read &#8216;Sales and Coupons Most Influential in Driving Consumers to Shop.&#8217;<\/p>\n<p>I&#8217;m fed up with number crunchers and the pursuit of instant gratification. And frankly, I&#8217;m also fed up with amateur radio reps taking the easy route of cutting rates and selling short-term packages.<\/p>\n<p>Radio&#8217;s strength is in building brands. And radio&#8217;s future lies in our ability to sell the power of Top-of-Mind awareness and branding.<\/p>\n<p>Let&#8217;s dig deeper into the &#8216;Sales and Coupons&#8217; headline.<\/p>\n<p>The author of that article referenced a consumer survey where respondents said they were driven by sales and coupons&#8230;.price cutting.<\/p>\n<p>Can you imagine a survey where participants would say &#8216;I don&#8217;t care about discounts, I want to pay as much as I possibly can.&#8221;\u00a0 Roy Williams has made a successful career out of learning why people do the things they do.<\/p>\n<p>Roy asserts that often we don&#8217;t really know why we do the things we do.<\/p>\n<p>We&#8217;ll often default to the price motive, without understanding the role branding played in our purchase decisions.<\/p>\n<p>If Coca-Cola offered a 10% off coupon while an unheard of &#8216;A.B.C. Cola&#8217; offered the same 10% off, which do you think would receive the most coupon redemptions?<\/p>\n<p>One of the early pioneers in retail branding, Morris Saffer said, &#8220;It doesn&#8217;t take a genius to increase your sales. Simply cut your prices in half and you&#8217;ll line customers up around the block. The genius&#8221; said Saffer, &#8221; is in increasing sales at a profit.&#8221;<\/p>\n<p>Do your salespeople know how to sell the power of branding with radio in the marketing funnel to create top of mind awareness and in creating a brand preference for your advertisers?<\/p>\n<h4>\u00a0\u00a0 \u00a0 \u00a0 \u00a0\u00a0<a href=\"mailto:wayne@wensmedia.com;angela@wensmedia.com?subject=I%20would%20like%20to%20find%20out%20more%20about%20TOMA%20and%20SoundADvice&amp;body=Please%20insert%20your%20name%2C%20job%20title%20and%20market.\">Click here<\/a> to arrange an online meeting to discuss how the SoundADvice radio e-marketing system and TOMA research can educate your salespeople and your clients, about the power of radio advertising in the Electronic Media Marketing Funnel.<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>This morning I saw a trade article headline that read &#8216;Sales and Coupons Most Influential in Driving Consumers to Shop.&#8217; I&#8217;m fed up with number crunchers and the pursuit of instant gratification. And frankly, I&#8217;m also fed up with amateur radio reps taking the easy route of cutting rates and selling short-term packages. Radio&#8217;s strength [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[258,295,296],"class_list":["post-1174","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-branding","tag-coupons","tag-cutting-rates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sales and Coupons - ENS on Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/sales-and-coupons\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales and Coupons - ENS on Sales\" \/>\n<meta property=\"og:description\" content=\"This morning I saw a trade article headline that read &#8216;Sales and Coupons Most Influential in Driving Consumers to Shop.&#8217; I&#8217;m fed up with number crunchers and the pursuit of instant gratification. 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