{"id":1176,"date":"2017-02-04T14:47:34","date_gmt":"2017-02-04T14:47:34","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=1176"},"modified":"2017-02-04T14:47:34","modified_gmt":"2017-02-04T14:47:34","slug":"what-digital-experts-dont-tell-you","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/what-digital-experts-dont-tell-you\/","title":{"rendered":"What Digital Experts Don&#8217;t Tell You"},"content":{"rendered":"<p>Do you have an advertiser who is infatuated with their digital &#8216;expert&#8217; or agency?<\/p>\n<p>We suggest you ask your client to ask their digital consultant or advisor, &#8220;What is the most common word internet searchers use to find your business?&#8221;<\/p>\n<p>If they&#8217;re honest, the answer won&#8217;t be a key word or other SEO tactic. They&#8217;ll have to admit that the most common word used for consumers to find them through search is their name or their business name.<\/p>\n<p>You can bet that until they were asked, they did not tell your advertisers about the role of branding &amp; creating pre-search name awareness in driving more online traffic.<\/p>\n<p>There is no substitute for name recognition when consumers search for a business online. And there is no disputing the intrusive power of broadcast advertising in creating top of mind awareness and name recognition.<\/p>\n<p>That&#8217;s not to say there is no value to some of the online tactics implemented to capture more leads. But if the advertiser&#8217;s marketing has been effective, nothing will trump name recognition.<\/p>\n<p>Our local TOMA (Top-of-Mind Awareness) Surveys consistently validate the power of broadcast advertising to create top of mind awareness and drive more online traffic, leads, and sales.<\/p>\n<p>In his Monday Morning Memo, Roy Williams wrote, &#8220;I&#8217;ve long suggested that radio stations fund a TOMA study every two years. Few things are as valuable in the eyes of advertisers as these revealing market snapshots.&#8221;<\/p>\n<h4>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0<a href=\"mailto:wayne@wensmedia.com;angela@wensmedia.com?subject=Please%20contact%20me%20to%20arrange%20a%20TOMA%20overview&amp;body=Please%20supply%20your%20name%2C%20position%20%26%20market\">Click here<\/a>\u00a0to arrange an online meeting to discuss how conducting a TOMA study in your market will increase your local revenues.<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Do you have an advertiser who is infatuated with their digital &#8216;expert&#8217; or agency? We suggest you ask your client to ask their digital consultant or advisor, &#8220;What is the most common word internet searchers use to find your business?&#8221; If they&#8217;re honest, the answer won&#8217;t be a key word or other SEO tactic. They&#8217;ll [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[258,289,299,298,297],"class_list":["post-1176","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-branding","tag-leads","tag-market-snapshots","tag-name-recognition","tag-pre-search"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Digital Experts Don&#039;t Tell You - ENS on Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/what-digital-experts-dont-tell-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Digital Experts Don&#039;t Tell You - ENS on Sales\" \/>\n<meta property=\"og:description\" content=\"Do you have an advertiser who is infatuated with their digital &#8216;expert&#8217; or agency? We suggest you ask your client to ask their digital consultant or advisor, &#8220;What is the most common word internet searchers use to find your business?&#8221; If they&#8217;re honest, the answer won&#8217;t be a key word or other SEO tactic. 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