{"id":119,"date":"2011-03-09T16:54:38","date_gmt":"2011-03-09T16:54:38","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2011\/3\/9\/115438.html"},"modified":"2011-03-09T16:54:38","modified_gmt":"2011-03-09T16:54:38","slug":"long-copyshort-copy-debate","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/long-copyshort-copy-debate\/","title":{"rendered":"Long Copy\/Short Copy Debate"},"content":{"rendered":"

The Long-copy\/<\/span>Short-copy Debate<\/font><\/span><\/b><\/p>\n

 <\/b><\/div>\n
          There has been a long standing debate in the advertising and marketing communications community over which works better, long and detailed copy or copy that’s short and to the point.<\/font><\/span><\/div>\n
          In the new electronic media age, the debate is ending. Both sides of the old debate had merit, and now you can have both in your media mix. <\/font><\/span><\/div>\n
          Strategically, it makes perfect sense to have short,<\/span> attention-compelling copy in your advertiser commercials to capture attention and create an awareness and preference for their products.<\/font><\/span><\/div>\n
          At the same time, you can direct prospects craving more information and details to your website where you may indulge in longer copy and pictures. <\/font><\/span><\/div>\n
          The perfect media mix in the new electronic media age,<\/span> captures the best of both worlds; on-air<\/span> to arouse interest and desire, and online for all of the facts and details.<\/font><\/span><\/div>\n
          Broadcast inspires and internet informs.<\/font><\/span><\/div>\n
          This is just part of the exciting new media story we can tell your prospects when you host our “Winning in the New Media Economy” advertiser seminar. We still have openings in out 2011 schedule<\/font><\/span><\/div>\n
          Click here<\/a><\/span><\/u> to arrange an online demo to learn how this seminar will convert local print and Yellow Pages advertisers to use more radio and TV in their Media mix. <\/font><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

The Long-copy\/Short-copy Debate             There has been a long standing debate in the advertising and marketing communications community over which works better, long and detailed copy or copy that’s short and to the point.           In the new electronic media age, the debate is ending. Both sides of the old debate had merit, and […]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-119","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=119"}],"version-history":[{"count":0,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/119\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}