{"id":1212,"date":"2017-05-03T11:59:13","date_gmt":"2017-05-03T11:59:13","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=1212"},"modified":"2017-05-03T11:59:13","modified_gmt":"2017-05-03T11:59:13","slug":"your-real-competitors","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/your-real-competitors\/","title":{"rendered":"Your Real Competitors"},"content":{"rendered":"<table width=\"100%\">\n<tbody>\n<tr>\n<td>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0Digital media are not your competitors.<\/p>\n<p>In spite of all the new media hype, print still captures the lion&#8217;s share of local advertising budgets. Print, including the nearly defunct yellow pages, brochures, declining newspaper circulation, junk mail, flyers, coupon envelopes and more, \u00a0still capture the lion&#8217;s share of local budgets. And they are your most vulnerable competitors.<\/p>\n<p>Our Selling in the New Media Economy sales retreats can train your account executives to embrace all things online as more cost-efficient alternatives to print, and train them how to articulate the distinctly different but compatible roles of broadcast advertising and online advertising to the exclusion of print.<\/p>\n<p>You&#8217;ll make more money, and so will your advertisers when you teach them to abandon print for a broadcast and digital partnership.<\/p>\n<p><strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><a href=\"mailto:wayne@wensmedia.com;angela@wensmedia.com?subject=to%20inquire%20about%20scheduling%20a%20live%20in-market%20sales%20retreats%20for%20my%20sales%20team\"> Click here <\/a>to inquire about scheduling one of our live in-market sales retreats for your sales teams.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0Digital media are not your competitors. In spite of all the new media hype, print still captures the lion&#8217;s share of local advertising budgets. Print, including the nearly defunct yellow pages, brochures, declining newspaper circulation, junk mail, flyers, coupon envelopes and more, \u00a0still capture the lion&#8217;s share of local budgets. And [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[340,129,206,339],"class_list":["post-1212","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-alternatives","tag-budgets","tag-digital-media","tag-lions-share"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=1212"}],"version-history":[{"count":2,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1212\/revisions"}],"predecessor-version":[{"id":1214,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1212\/revisions\/1214"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=1212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=1212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=1212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}