{"id":122,"date":"2011-03-09T16:42:42","date_gmt":"2011-03-09T16:42:42","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2011\/3\/9\/114242.html"},"modified":"2011-03-09T16:42:42","modified_gmt":"2011-03-09T16:42:42","slug":"bloggrs-bashing-radio","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/bloggrs-bashing-radio\/","title":{"rendered":"Bloggrs Bashing Radio"},"content":{"rendered":"

Bloggers Bashing Radio<\/span><\/b><\/p>\n

         I regularly Google topics like ‘radio advertising tips’ or ‘marketing trends’ to broaden my knowledge and learn new marketing tactics.<\/span><\/div>\n
You would be shocked to learn what some of the alleged ‘experts’ are saying online about radio advertising. <\/span><\/div>\n
Many of these sites are obviously administered by computer-geeks and wanna-be gurus who write about our media out of sheer ignorance.<\/span><\/div>\n
Yesterday, during one such search, I found a site that claimed to offer “Streetwise Advertising Tips.”<\/span><\/div>\n
Here is some of what they had to say about radio.<\/span><\/div>\n
    \n
  • “What you should typically expect through negotiation is half of the published rate.”<\/span><\/li>\n
  • “A Boston station which typically sold morning drive spots for $150 sold me a package deal for $10.”<\/span><\/li>\n
  • “Don’t believe radio sales people for a minute.”<\/span><\/li>\n
  • “They skip client’s ads on a regular basis.”<\/span><\/li>\n<\/ul>\n
    Another site I found, which claimed to objectively overview all media, did not distinguish between radio and TV, and simply said, “Broadcast is too expensive for most small or new businesses to consider.”   Of course, they claimed blogging to be the best marketing tool on earth.<\/span><\/div>\n
    The sad reality is a lot of small businesses count on the internet as their research tool and they cannot decipher the difference between the quacks and the legitimate sites.<\/span><\/div>\n
    Now, more than ever, we need to quit beating up our fellow broadcasters.     (the geeks do that quite well already).<\/span><\/div>\n
    You need to educate your market about radio’s strengths and where you fit in a successful advertising strategy.<\/span><\/div>\n
     <\/div>\n
    Our SoundADvice<\/span><\/u> gives your clients and prospects proven marketing tips every week, while positioning you as a marketing professional they can trust. <\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

    Bloggers Bashing Radio          I regularly Google topics like ‘radio advertising tips’ or ‘marketing trends’ to broaden my knowledge and learn new marketing tactics. You would be shocked to learn what some of the alleged ‘experts’ are saying online about radio advertising. Many of these sites are obviously administered by computer-geeks and wanna-be gurus who […]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-122","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=122"}],"version-history":[{"count":0,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/122\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}