{"id":1228,"date":"2017-06-21T18:23:43","date_gmt":"2017-06-21T18:23:43","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=1228"},"modified":"2017-06-21T18:23:43","modified_gmt":"2017-06-21T18:23:43","slug":"radio-the-last-click-promoter","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/radio-the-last-click-promoter\/","title":{"rendered":"Radio, the &#8216;Last Click&#8217; Promoter"},"content":{"rendered":"<p>Internet guru, Seth Godin says, &#8220;The last click someone clicks before they buy something isn&#8217;t the moment they made up their mind.&#8221;<\/p>\n<p>The best marketers don&#8217;t rely upon online reviews or social media noise to make the sale for them.<\/p>\n<p>Instead, they lay clues like breadcrumbs leading up to that last click. Everything from the word of mouth generated by creating a great customer experience, to building a brand with traditional and online media, casts a long pre-click shadow for a business&#8230;a shadow that doesn&#8217;t change with that last click.<\/p>\n<p>Do your sales staff know how to position radio&#8217;s powerful role in that line of breadcrumbs? Or, are they out there claiming your station is the number one breadcrumb to advertisers who don&#8217;t understand the role of those clues and still credit the sale to that &#8216;last click.&#8217;<\/p>\n<p>The secret to creating more revenue for your stations is to train your salespeople how to position the strategic role of intrusive radio advertising to create a pre-need pre-search preference for your advertisers in the minds of your listeners.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Internet guru, Seth Godin says, &#8220;The last click someone clicks before they buy something isn&#8217;t the moment they made up their mind.&#8221; The best marketers don&#8217;t rely upon online reviews or social media noise to make the sale for them. Instead, they lay clues like breadcrumbs leading up to that last click. Everything from the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[350,297,351],"class_list":["post-1228","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-pre-need","tag-pre-search","tag-reviews"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=1228"}],"version-history":[{"count":2,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1228\/revisions"}],"predecessor-version":[{"id":1230,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1228\/revisions\/1230"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=1228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=1228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=1228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}