{"id":123,"date":"2010-10-05T17:56:05","date_gmt":"2010-10-05T17:56:05","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2010\/10\/5\/135605.html"},"modified":"2010-10-05T17:56:05","modified_gmt":"2010-10-05T17:56:05","slug":"blogging-your-personal-brand","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/blogging-your-personal-brand\/","title":{"rendered":"Blogging Your Personal Brand"},"content":{"rendered":"

Blogging Your Personal Brand<\/font><\/span><\/b><\/p>\n

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John Potter, VP <\/span>Training for the Radio Advertising Bureau, recently wrote ‘5 Tips To Enhance Your Image with a Killer Blog’<\/i> .<\/span>
\n<\/span>He said, “If you don’t have a blog, start one” and gave these five tips to make it killer.
\n1.<\/b> Develop a strategy. Have a general sense of the kinds of information you will cover and stick to it.
\n2.<\/b> Focus on the client. Write about marketing, advertising in general, and successful business tips. Make sure it is all about helping the client, not promoting your station.
\n3.<\/b> Include a bit of humor. It rewards the client for taking time to visit your blog.
\n4.<\/b> Maintain consistency. Clients should have a good idea of what they will find on your blog each time they visit. Be consistent in presenting your personal brand; ‘Marketing Consultant’.<\/span>
\n5.<\/b> Use all available resources. You don’t have to create content totally on your own. Get your ideas, quotes, and data from marketing articles.<\/font><\/div>\n
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John’s tips are bang on, but in all likelihood, you have a day job that keeps you pretty busy. When will you find the time to develop a strategy, research the marketing articles, write your own comments, maintain consistency and administer your data base every week?<\/font><\/div>\n
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Our radio e-marketing system,<\/span> SoundADvice, does all of that for you and more, for less than you pay for your morning cup of coffee every day!<\/font><\/div>\n
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1. <\/span><\/b>The Strategy<\/span><\/u>? To position your account executives, complete with their photos and station logos, as marketing professionals who understand how to help advertisers capture bigger returns on their advertising investments.<\/span><\/font><\/div>\n
 2. <\/b>The Client Focus<\/u>? Every marketing tip in SoundADvice is designed to help your prospects and clients grow their businesses. While we do not hard-sell radio in SoundADvice, every tip lends itself naturally to an increased use of radio.<\/font><\/span><\/div>\n
3. <\/span><\/b>TheHumor<\/span><\/u>? Our professional writers use every creative technique known to man, to capture attention and ensure these useful tips are looked forward to every week.<\/span><\/font><\/div>\n
4. <\/span><\/b>The Consistency<\/span><\/u>? We email your SoundADvice for you, so it looks like it comes from you, every week. In addition to the 60-second tips your clients receive, you will receive a complete back-up document for you to discuss when prospects and clients click through to request more information. <\/span><\/font><\/div>\n
5. <\/span><\/b>The Available resources<\/span><\/u>? We scan more than 40 trade journals every week to keep the content of your SoundADvice timely and topical. Our SoundADvice Advisory Board consists of six seasoned marketing professionals and your membership includes 24\/7 mentoring and coaching.<\/span><\/font><\/div>\n
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You can view<\/span> samples of SoundADvice on<\/span> our website;<\/span> www.wensmedia.com<\/span><\/a><\/span>, or click here<\/span><\/a><\/span> to arrange a free online demo of how SoundADvice can become the exclusive personal blog for your account executives. <\/font><\/div>\n
SoundADvice is a market-exclusive service, so don’t let your competitors beat you to the punch. <\/font><\/div>\n","protected":false},"excerpt":{"rendered":"

Blogging Your Personal Brand   John Potter, VP Training for the Radio Advertising Bureau, recently wrote ‘5 Tips To Enhance Your Image with a Killer Blog’ . He said, “If you don’t have a blog, start one” and gave these five tips to make it killer. 1. Develop a strategy. Have a general sense of […]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-123","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=123"}],"version-history":[{"count":0,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/123\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}