CPM, cost per thousand<\/strong><\/p>\n CTA, call to action<\/strong><\/p>\n CMO, chief marketing officer<\/strong><\/p>\n CAC, customer acquisition cost<\/strong><\/p>\n CRM, customer relations manager<\/strong><\/p>\n COS, content operating system<\/strong><\/p>\n CPC, cost per click<\/strong><\/p>\n CPV, cost per view<\/strong><\/p>\n CCO, chief creative officer<\/strong><\/p>\n CPP, cost per point<\/strong><\/p>\n CBS, creative brief summary<\/strong><\/p>\n CSI, customer satisfaction index<\/strong><\/p>\n CPL, cost per lead<\/strong><\/p>\n I read a headline in one of the numerous marketing newsletters I read each day that said ‘The 5 KPI’s Marketers Need to Measure’. I thought to myself, “Wow, I must be out of touch because I don’t even know what a KPI is.” I felt a little better after talking to five high-profile marketing […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[95,30,98],"class_list":["post-1268","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-customers","tag-marketing","tag-performance"],"yoast_head":"\nThere are 26 letters in the alphabet, meaning there are 17,576 possible
\nthree-letter combinations. I have no intentions of learning them all and neither do your customers.<\/h4>\nUsing trendy marketing terms might make you feel important, but you’ll never lose points by saying what you mean rather than using trendy or misunderstood short forms.<\/h4>\n","protected":false},"excerpt":{"rendered":"