{"id":1268,"date":"2017-10-25T16:12:23","date_gmt":"2017-10-25T16:12:23","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=1268"},"modified":"2017-10-25T21:29:13","modified_gmt":"2017-10-25T21:29:13","slug":"being-cool-can-leave-your-customers-cold","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/being-cool-can-leave-your-customers-cold\/","title":{"rendered":"BEING ‘COOL’ CAN LEAVE YOUR CUSTOMERS COLD"},"content":{"rendered":"

I read a headline in one of the numerous marketing newsletters I read each day that said ‘The 5 KPI’s Marketers Need to Measure’.<\/h4>\n

I thought to myself, “Wow, I must be out of touch because I don’t even know what a KPI is.”<\/h4>\n

I felt a little better after talking to five high-profile marketing types who also did not know what a KPI is.<\/h4>\n

Your clients and prospects are wary of lazy short-form applications (you might call them SFA’s…lol) written to make the writer feel trendy, and the reader feel obsolete.<\/h4>\n

By the way, the author apparently wanted KPI to mean ‘key performance indicators’.<\/h4>\n

I went online and found a site that listed over 100 three letter ‘marketing terms’.<\/h4>\n

I stopped at the C’s:<\/h4>\n

CPM, cost per thousand<\/strong><\/p>\n

CTA, call to action<\/strong><\/p>\n

CMO, chief marketing officer<\/strong><\/p>\n

CAC, customer acquisition cost<\/strong><\/p>\n

CRM, customer relations manager<\/strong><\/p>\n

COS, content operating system<\/strong><\/p>\n

CPC, cost per click<\/strong><\/p>\n

CPV, cost per view<\/strong><\/p>\n

CCO, chief creative officer<\/strong><\/p>\n

CPP, cost per point<\/strong><\/p>\n

CBS, creative brief summary<\/strong><\/p>\n

CSI, customer satisfaction index<\/strong><\/p>\n

CPL, cost per lead<\/strong><\/p>\n

There are 26 letters in the alphabet, meaning there are 17,576 possible
\nthree-letter combinations. I have no intentions of learning them all and neither do your customers.<\/h4>\n

Using trendy marketing terms might make you feel important, but you’ll never lose points by saying what you mean rather than using trendy or misunderstood short forms.<\/h4>\n","protected":false},"excerpt":{"rendered":"

I read a headline in one of the numerous marketing newsletters I read each day that said ‘The 5 KPI’s Marketers Need to Measure’. I thought to myself, “Wow, I must be out of touch because I don’t even know what a KPI is.” I felt a little better after talking to five high-profile marketing […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[95,30,98],"class_list":["post-1268","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-customers","tag-marketing","tag-performance"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=1268"}],"version-history":[{"count":7,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1268\/revisions"}],"predecessor-version":[{"id":1274,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1268\/revisions\/1274"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=1268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=1268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=1268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}