{"id":128,"date":"2010-10-05T17:51:33","date_gmt":"2010-10-05T17:51:33","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2010\/10\/5\/135133.html"},"modified":"2010-10-05T17:51:33","modified_gmt":"2010-10-05T17:51:33","slug":"year-of-the-creeping-christmas","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/year-of-the-creeping-christmas\/","title":{"rendered":"Year of the Creeping Christmas"},"content":{"rendered":"<p>&nbsp;<\/p>\n<div align=\"center\"><font face=\"Arial\"><b><span style=\"font-size: 18pt\">The Year of the Creeping Christmas <\/span><\/b><\/font><\/div>\n<div><font face=\"Arial\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; While your sales people are boating, golfing and enjoying the summer weather, it can be difficult to have thoughts of sugar <span style=\"color: black\">plums dancing in their heads. <br \/>\n&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; But your clients and prospects are planning their Christmas campaigns NOW.<br \/>\n&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; According to the just-released annual holiday benchmark report from Experian Marketing Services, retailers are pushing holiday sales messages earlier this year.<br \/>\n&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; And various consumer reports point to consumers being eager to spread their purchases over a longer season versus the hectic last minute spend.<br \/>\n&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; If you haven&rsquo;t already, you need to plan your Christmas <span style=\"color: black\">sales meeting<\/span> NOW. How many of us have presented a Christmas promotion to a prospect only to hear, &ldquo;Sorry, I just booked all of my Christmas advertising with the newspaper last <span style=\"color: black\">week&rdquo;?<br \/>\n<\/span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The first media rep in the door with a targeted Christmas campaign has the odds in her favor.<br \/>\n&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; To put your team in the Christmas spirit, plan a special <span style=\"color: black\">&lsquo;Sounds Like Christmas&rsquo; sales meeting, complete with Christmas music, a C<\/span>hristmas tree, and even a turkey dinner. Launch your Christmas sales incentives, promotions and brainstorm some Christmas campaign ideas at this meeting.<br \/>\n&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Then keep the Christmas theme front and center with visuals in the sales office where sales people can post their Christmas sales and you can track and publish up to the minute results for your Christmas sales and sponsorships.<br \/>\n&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; And don&rsquo;t neglect your web potential. The &lsquo;gift guides&rsquo;, pictures and details that were previously the exclusive domain of the paper, can now be accommodated on your website or by promoting the clients&rsquo; websites.<br \/>\n&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Doing it now will ensure a merry Christmas for all, and for all a great year<span style=\"color: black\">&#8211;<\/span>end.<\/span><\/font><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; The Year of the Creeping Christmas &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; While your sales people are boating, golfing and enjoying the summer weather, it can be difficult to have thoughts of sugar plums dancing in their heads. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; But your clients and prospects are planning their Christmas campaigns NOW. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; According to the just-released annual holiday benchmark report [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-128","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=128"}],"version-history":[{"count":0,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/128\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}