{"id":1321,"date":"2018-01-03T14:42:38","date_gmt":"2018-01-03T14:42:38","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=1321"},"modified":"2018-01-03T14:42:38","modified_gmt":"2018-01-03T14:42:38","slug":"wow-a-must-read-for-2018","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/wow-a-must-read-for-2018\/","title":{"rendered":"WOW! A Must-Read for 2018!"},"content":{"rendered":"<div><strong>We have all seen the data from radio vested-interest groups like Nielsen or RAB about radio&#8217;s continued importance in the new media landscape and that&#8217;s great stuff.<\/strong><\/div>\n<h4><\/h4>\n<div><strong>That story is even more powerful when it comes from our competitors.<\/strong><\/div>\n<h4><\/h4>\n<div><strong>Yesterday&#8217;s &#8216;eMarketer Daily&#8217; newsletter, described as &#8220;a daily briefing on digital marketing and media trends,&#8221; told two powerful stories for radio;<\/strong><\/div>\n<h4><\/h4>\n<h4>1.Consumers spend more time with non-digital radio than they do with social networks<\/h4>\n<h4>2.They suggest that ad budgets should be allocated proportionate to time spent with media.<\/h4>\n<h4><\/h4>\n<h4>You have to <strong>copy,<\/strong> read and present their pro-radio stance from this link;<\/h4>\n<h4><\/h4>\n<h4><a href=\"https:\/\/www.emarketer.com\/content\/six-surprising-facts-about-the-way-we-spend-our-time-with-media?ecid=NL1001\" target=\"_blank\" shape=\"rect\">https:\/\/www.emarketer.com\/content\/six-surprising-facts-about-the-way-we-spend-our-time-with-media?ecid=NL1001<\/a><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>We have all seen the data from radio vested-interest groups like Nielsen or RAB about radio&#8217;s continued importance in the new media landscape and that&#8217;s great stuff. That story is even more powerful when it comes from our competitors. Yesterday&#8217;s &#8216;eMarketer Daily&#8217; newsletter, described as &#8220;a daily briefing on digital marketing and media trends,&#8221; told [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[38,28,9,390],"class_list":["post-1321","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-competitors","tag-digital-marketing","tag-radio","tag-social-networks"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=1321"}],"version-history":[{"count":3,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1321\/revisions"}],"predecessor-version":[{"id":1324,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1321\/revisions\/1324"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=1321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=1321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=1321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}