{"id":135,"date":"2010-07-18T15:09:32","date_gmt":"2010-07-18T15:09:32","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2010\/7\/18\/110932.html"},"modified":"2010-07-18T15:09:32","modified_gmt":"2010-07-18T15:09:32","slug":"little-white-lies","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/little-white-lies\/","title":{"rendered":"Little White Lies"},"content":{"rendered":"<p><b><span style=\"font-size: 20pt\"><font face=\"Tahoma\">Little White Lies<\/font><\/span><\/b><\/p>\n<div style=\"margin: 0in 0in 0pt\">&nbsp;<font face=\"Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Many <span style=\"color: black\">professionals, like dentists or lawyers, will tell you their governing body won&rsquo;t let them advertise. They find that excuse gets rid of advertising sales people faster than telling the truth.<\/span><\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><span style=\"color: black\"><font face=\"Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The truth is often more along the lines of, &ldquo;I don&rsquo;t want my peers to think I&rsquo;m an &lsquo;ambulance chaser&rdquo; or &ldquo;I don&rsquo;t want to spend the money on advertising&rdquo;.<\/font><\/span><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Your best course of action is to make the call prepared with their governing body&rsquo;s code of ethics and advertising guidelines. You can usually find them by simply Googling things like &lsquo;Florida law firm advertising regulations&rsquo; or &lsquo;Ontario dent<span style=\"color: black\">al advertising regulations&rsquo;.&nbsp;You can also o<\/span>ffer your services to communicate with their governing body to develop a campaign that is approved and acceptable.&nbsp;<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <span style=\"color: black\">All professions from accountants to chiropractors in every state or province may advertise. Understanding what their governing body will and will not allow them to say in their advertising, can help you overcome their objections.<\/span><\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><span style=\"color: black\"><font face=\"Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; And to get the appointment, don&rsquo;t ask to talk to a professional who does not advertise, about &lsquo;advertising&rsquo;.<\/font><\/span><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Tell them you want to talk to them about an &lsquo;educational awareness campaign&rsquo; to clear up misconceptions about their areas of expertise. Every professional has some message regarding their profession that they want the public at large to understand. It may be about changes in the tax laws for accountants, or changes in criminal law for lawyers.<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; By sponsoring an educational awareness campaign about these issues, professionals will gain name recognition among their prospects and respect among their peers.&nbsp;<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><u><span style=\"color: blue\"><a href=\"mailto:wayne@wensmedia.com;angela@wensmedia.com?subject=Please%20contact%20me%20about%20the%20Selling%20to%20Professionals%20sales%20training%20program\"><font face=\"Tahoma\">Click here<\/font><\/a><\/span><\/u><font face=\"Tahoma\"> to inquire about our &lsquo;Selling to Professionals&rsquo; sales training. <\/font><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Little White Lies &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Many professionals, like dentists or lawyers, will tell you their governing body won&rsquo;t let them advertise. They find that excuse gets rid of advertising sales people faster than telling the truth. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The truth is often more along the lines of, &ldquo;I don&rsquo;t want my peers to think I&rsquo;m an &lsquo;ambulance [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-135","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=135"}],"version-history":[{"count":0,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/135\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}