{"id":138,"date":"2010-06-24T16:53:57","date_gmt":"2010-06-24T16:53:57","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2010\/6\/24\/125357.html"},"modified":"2010-06-24T16:53:57","modified_gmt":"2010-06-24T16:53:57","slug":"opprotunitys-door","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/opprotunitys-door\/","title":{"rendered":"Opprotunity&#8217;s Door"},"content":{"rendered":"<p><b><span style=\"font-size: 18pt\"><font face=\"Tahoma\">Stick Your Foot in Opportunity&rsquo;s Door<\/font><\/span><\/b><\/p>\n<div style=\"margin: 0in 0in 0pt\">&nbsp;<font face=\"Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Did you know that Yellow Pages takes more money out of your market than all radio and TV stations combined? &nbsp;And a full page in your local Yellow Pages costs more than 20 spots a week for 52 weeks on your radio station?<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; And did you know that 86.2% of every ad dollar spent on print goes to paying for lumberjacks, chain saws, forest lots, trucking companies, unionized paper mills, printing presses, and delivery people or postal workers? &nbsp;Those are all unnecessary costs in the new electronic media age. <\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; I hate hard-sell clich&eacute;&rsquo;s like, &ldquo;you must act now&rdquo; or &ldquo;once in a lifetime opportunity,&rdquo; but sometimes it&rsquo;s true. &nbsp;When opportunity knocks, you have to answer before it leaves. &nbsp;When it comes to halting the migration from old printed newspapers or Yellow Pages to their new on-line properties, we as an industry, <i>must act now!<\/i><\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Human beings can be stubborn animals, reluctant to change. &nbsp;Die hard newspaperand yellow pages advertisers have historically been reluctant to switch to radio. &nbsp;But out of necessity, the yellow pages and newspaper salespeople are now opening the door for their advertisers to switch media. &nbsp;We must stick our foot in that open door now!<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Canada&rsquo;s national newspaper, the Globe and Mail, announced last week that Yellow Pages will no longer be delivered in Canada&rsquo;s seven largest markets. Yellow Pages sales forces across North America have increased their staffs to persuade advertisers to switch their dollars to their digital products. <\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; It seems that Bill Gate&rsquo;s prediction that yellow pages will soon go the way of the magneto crank telephone and party lines, is about to come true across North America.<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Newspapers are also witnessing the demise of printed newspapers and are opening the door to change by desperately trying to sell their alternative on-line products.<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The new Yellow Pages and newspaper salespeople are selling S.E.O , Search Engine Optimization, as the alleged science of getting your name to the top of a Google or Yahoo search. <\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; We have the research to prove to your prospects that a consistent radio campaign is the best and most cost effective Search Engine Optimization strategy on the planet!<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Our radio marketing system, called Selling in the Electronic Media Age, is proven to intercept the migration from printed media to their on line products.<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; But we&rsquo;re almost sold out, with only 20 open dates left between now and June 15, 2011<span style=\"color: black\">. <\/span><u><span style=\"color: blue\">Click here<\/span><\/u> to arrange your free on-line demo of our Selling in the Electronic Media Age. &ldquo;but hurry, you must act now! &rdquo; <\/font><span style=\"font-family: Wingdings\">J<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Stick Your Foot in Opportunity&rsquo;s Door &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Did you know that Yellow Pages takes more money out of your market than all radio and TV stations combined? &nbsp;And a full page in your local Yellow Pages costs more than 20 spots a week for 52 weeks on your radio station? &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; And did you know [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-138","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=138"}],"version-history":[{"count":0,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/138\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}