{"id":1392,"date":"2018-05-23T14:31:20","date_gmt":"2018-05-23T14:31:20","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=1392"},"modified":"2018-05-23T14:31:20","modified_gmt":"2018-05-23T14:31:20","slug":"whats-your-big-idea","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/whats-your-big-idea\/","title":{"rendered":"What&#8217;s Your BIG IDEA?"},"content":{"rendered":"<h4>How do you get advertisers to invest more money with you or renew with a rate increase, and how do you get that hard to sell prospect to consider adding your station? \u00a0Come up with and present a BIG IDEA!<\/h4>\n<h4>Every day business owners and managers drive to and from work thinking, &#8220;How can I grow my business?&#8221;<\/h4>\n<h4>They&#8217;re looking for IDEAS; small ideas, medium ideas and BIG IDEAS. \u00a0Ideas that make sense for their business.\u00a0 The bigger and better the idea, the more they will invest.<\/h4>\n<h4>If we are asking for more dollars (increased frequency) or asking for a rate increase (just because it&#8217;s renewal time) your chances for pushback and resistance are greatly increased. However, with a well thought out &#8220;BIG IDEA&#8221; you&#8217;ll increase your chances tenfold.<\/h4>\n<h4>Your BIG IDEAS can be a campaign ad strategy, a musical image, an audio signature, a promotion, a new positioning statement or slogan. It can be anything that benefits THEM, and not you or your radio station.\u00a0 Your summer car giveaway may be your station&#8217;s biggest promotion of the year, but it must be presented from the advertiser&#8217;s perspective to increase your chances of selling them.<\/h4>\n<h4>We suggest you view every proposal before it goes out the door to ensure it has a customer-focused &#8220;IDEA&#8221;. \u00a0Selling &#8220;radio&#8221; can be challenging, selling ideas is easier, and selling BIG IDEAS, easier yet! \u00a0After all, all business owners want are IDEAS on &#8220;How to GROW their business&#8221;.<\/h4>\n<h4>If you are looking to GROW your business in 2018 and beyond, <a href=\"mailto:belinda@wensmedia.com;angela@wensmedia.com?subject=I%20would%20like%20to%20arrange%20an%20online%20oveview%20of%20how%20to%20help%20grow%20my%20business.&amp;body=Please%20include%20the%20following%3A%0AName%3A%0APosition%3A%0AMarket%3A%0APhone%20%23%3A%0ABest%20day%20%26%20time%20to%20contact%3A\" target=\"_blank\" shape=\"rect\">click here<\/a> to arrange an online overview of how we can help grow your revenue and help train and brand your stations and your account executives as professional marketing consultants.<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>How do you get advertisers to invest more money with you or renew with a rate increase, and how do you get that hard to sell prospect to consider adding your station? \u00a0Come up with and present a BIG IDEA! Every day business owners and managers drive to and from work thinking, &#8220;How can I [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[24,168,399,132],"class_list":["post-1392","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-advertiser","tag-campaign","tag-managers","tag-strategy"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=1392"}],"version-history":[{"count":1,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1392\/revisions"}],"predecessor-version":[{"id":1393,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1392\/revisions\/1393"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=1392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=1392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=1392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}