{"id":1392,"date":"2018-05-23T14:31:20","date_gmt":"2018-05-23T14:31:20","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=1392"},"modified":"2018-05-23T14:31:20","modified_gmt":"2018-05-23T14:31:20","slug":"whats-your-big-idea","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/whats-your-big-idea\/","title":{"rendered":"What’s Your BIG IDEA?"},"content":{"rendered":"

How do you get advertisers to invest more money with you or renew with a rate increase, and how do you get that hard to sell prospect to consider adding your station? \u00a0Come up with and present a BIG IDEA!<\/h4>\n

Every day business owners and managers drive to and from work thinking, “How can I grow my business?”<\/h4>\n

They’re looking for IDEAS; small ideas, medium ideas and BIG IDEAS. \u00a0Ideas that make sense for their business.\u00a0 The bigger and better the idea, the more they will invest.<\/h4>\n

If we are asking for more dollars (increased frequency) or asking for a rate increase (just because it’s renewal time) your chances for pushback and resistance are greatly increased. However, with a well thought out “BIG IDEA” you’ll increase your chances tenfold.<\/h4>\n

Your BIG IDEAS can be a campaign ad strategy, a musical image, an audio signature, a promotion, a new positioning statement or slogan. It can be anything that benefits THEM, and not you or your radio station.\u00a0 Your summer car giveaway may be your station’s biggest promotion of the year, but it must be presented from the advertiser’s perspective to increase your chances of selling them.<\/h4>\n

We suggest you view every proposal before it goes out the door to ensure it has a customer-focused “IDEA”. \u00a0Selling “radio” can be challenging, selling ideas is easier, and selling BIG IDEAS, easier yet! \u00a0After all, all business owners want are IDEAS on “How to GROW their business”.<\/h4>\n

If you are looking to GROW your business in 2018 and beyond, click here<\/a> to arrange an online overview of how we can help grow your revenue and help train and brand your stations and your account executives as professional marketing consultants.<\/h4>\n","protected":false},"excerpt":{"rendered":"

How do you get advertisers to invest more money with you or renew with a rate increase, and how do you get that hard to sell prospect to consider adding your station? \u00a0Come up with and present a BIG IDEA! Every day business owners and managers drive to and from work thinking, “How can I […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[24,168,399,132],"class_list":["post-1392","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-advertiser","tag-campaign","tag-managers","tag-strategy"],"yoast_head":"\nWhat's Your BIG IDEA? - ENS on Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/whats-your-big-idea\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What's Your BIG IDEA? - ENS on Sales\" \/>\n<meta property=\"og:description\" content=\"How do you get advertisers to invest more money with you or renew with a rate increase, and how do you get that hard to sell prospect to consider adding your station? \u00a0Come up with and present a BIG IDEA! 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