{"id":1413,"date":"2018-06-27T00:19:55","date_gmt":"2018-06-27T00:19:55","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=1413"},"modified":"2018-06-27T00:19:55","modified_gmt":"2018-06-27T00:19:55","slug":"offense-or-defense","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/offense-or-defense\/","title":{"rendered":"Offense or Defense?"},"content":{"rendered":"<h4>While watching World Cup Soccer recently, and at the same time thinking about work, some thoughts occurred to me.\u00a0What\u2019s more important in sales, offense or defense?<\/h4>\n<h4><\/h4>\n<h4>We all understand offense, right?\u00a0You go out there and score, get the sale and celebrate! It goes without saying that to make money you must make sales! Soccer, as in sales, is very strategic, the better the planning the easier it is to score. \u00a0But occasionally, they take random shots. I suggest that you be more strategic in your approach, but every so often it\u2019s OK to take that random shot.\u00a0If you\u2019re keeping track, a \u201cNo\u201d is one step closer to a \u201cYes\u201d.<\/h4>\n<h4><\/h4>\n<h4>So where does defense come into play? Defense in sales is what keeps your client a client for a long, long time. \u00a0It\u2019s the service work after the sale, the little extras that go above and beyond what other reps are willing to do.<\/h4>\n<h4>Like offense, defense takes practice, but it isn\u2019t always as much fun. \u00a0In soccer, as in most sports, offense gets all the recognition.\u00a0Offense is fun and rewarding. Defense is work, but as many great coaches have preached, \u201cDefense Wins Championships\u201d!<\/h4>\n<h4><\/h4>\n<h4>Let me ask you a question. \u00a0Do you think your client would prefer you be better at offense or defense?<\/h4>\n<h4><\/h4>\n<h4>This week, if you\u2019re not already, I encourage you to add \u201cdefense\u201d to your practice schedule!<\/h4>\n<h4><\/h4>\n<h4>If you would like some help with offense or defense, <a href=\"mailto:belinda@wensmedia.com\" target=\"_blank\">let us know<\/a>.\u00a0We would love the opportunity to visit about how we can train and brand your stations and account executives as professional marketing consultants and help grow your revenue with our proven sales and training programs.<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>While watching World Cup Soccer recently, and at the same time thinking about work, some thoughts occurred to me.\u00a0What\u2019s more important in sales, offense or defense? We all understand offense, right?\u00a0You go out there and score, get the sale and celebrate! It goes without saying that to make money you must make sales! Soccer, as [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[109,413,412,84],"class_list":["post-1413","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-clients","tag-defense","tag-offense","tag-sales"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=1413"}],"version-history":[{"count":2,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1413\/revisions"}],"predecessor-version":[{"id":1415,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1413\/revisions\/1415"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=1413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=1413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=1413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}