{"id":1426,"date":"2018-07-18T01:41:56","date_gmt":"2018-07-18T01:41:56","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=1426"},"modified":"2018-07-18T01:41:56","modified_gmt":"2018-07-18T01:41:56","slug":"the-secret-to-more-52-week-business-2","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/the-secret-to-more-52-week-business-2\/","title":{"rendered":"The Secret to More 52-Week Business!"},"content":{"rendered":"

Many of the stations we consult are surprised when they discover the number one reason advertisers don\u2019t often schedule 52-week or 12-month campaigns.<\/h4>\n

<\/h4>\n

So, what would you guess is the number one reason advertisers do not schedule 52-week campaigns?\u00a0 I\u2019ll give you a hint. It\u2019s not because they don\u2019t have enough of a budget to advertise 52-weeks of the year.<\/h4>\n

<\/h4>\n

Here is a countdown of the top four reasons!<\/h4>\n

<\/h4>\n

<\/h4>\n

Reason #4:\u00a0They believe their business to be seasonal and want to invest their budget only during peak sales periods.<\/h4>\n

<\/h4>\n

Reason #3: Because they\u2019re not sure what their inventory levels will be, or what they\u2019ll have to sell, ten or eleven months from now.<\/h4>\n

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<\/h4>\n

Reason #2: (this is often disgustingly true) because they believe radio stations will offer much better \u201cdeals\u201d on sold inventory if they wait until the last minute to schedule each month.<\/h4>\n

<\/h4>\n

<\/h4>\n

The #1 reason why businesses don\u2019t schedule 52-week or 12-month campaigns is \u2026 \u201cwe don\u2019t ask them to\u201d.<\/h4>\n

<\/h4>\n

<\/h4>\n

Advertisers tell us that most radio account executives have never shown them a 52-week plan or validated a solid benefit to booking 52-week schedules.<\/h4>\n

<\/h4>\n

<\/h4>\n

So, there you have it, the number one reason you don\u2019t have more 52-week business is because you don\u2019t ask for more 52-week business. It truly is that simple.<\/h4>\n

<\/h4>\n

<\/h4>\n

Ask and you just might receive!<\/h4>\n

<\/h4>\n

Are you planning a company sales conference or association convention? If so,\u00a0click here<\/a>\u00a0to inquire about scheduling our Selling Advertiser Annuities Workshop to help your salespeople capture more 52-week business.<\/h4>\n","protected":false},"excerpt":{"rendered":"

Many of the stations we consult are surprised when they discover the number one reason advertisers don\u2019t often schedule 52-week or 12-month campaigns. So, what would you guess is the number one reason advertisers do not schedule 52-week campaigns?\u00a0 I\u2019ll give you a hint. It\u2019s not because they don\u2019t have enough of a budget to […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[24,388,168],"class_list":["post-1426","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-advertiser","tag-business","tag-campaign"],"yoast_head":"\nThe Secret to More 52-Week Business! - ENS on Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/the-secret-to-more-52-week-business-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Secret to More 52-Week Business! - ENS on Sales\" \/>\n<meta property=\"og:description\" content=\"Many of the stations we consult are surprised when they discover the number one reason advertisers don\u2019t often schedule 52-week or 12-month campaigns. So, what would you guess is the number one reason advertisers do not schedule 52-week campaigns?\u00a0 I\u2019ll give you a hint. It\u2019s not because they don\u2019t have enough of a budget to […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/the-secret-to-more-52-week-business-2\/\" \/>\n<meta property=\"og:site_name\" content=\"ENS on Sales\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ENSMediaUSA\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-18T01:41:56+00:00\" \/>\n<meta name=\"author\" content=\"ensonsales\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ensonsales\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/the-secret-to-more-52-week-business-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/the-secret-to-more-52-week-business-2\\\/\"},\"author\":{\"name\":\"ensonsales\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#\\\/schema\\\/person\\\/74b922927ea9a0ddb2c3c3211c970180\"},\"headline\":\"The Secret to More 52-Week Business!\",\"datePublished\":\"2018-07-18T01:41:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/the-secret-to-more-52-week-business-2\\\/\"},\"wordCount\":263,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#organization\"},\"keywords\":[\"Advertiser\",\"business\",\"campaign\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/the-secret-to-more-52-week-business-2\\\/\",\"url\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/the-secret-to-more-52-week-business-2\\\/\",\"name\":\"The Secret to More 52-Week Business! 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