{"id":1426,"date":"2018-07-18T01:41:56","date_gmt":"2018-07-18T01:41:56","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=1426"},"modified":"2018-07-18T01:41:56","modified_gmt":"2018-07-18T01:41:56","slug":"the-secret-to-more-52-week-business-2","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/the-secret-to-more-52-week-business-2\/","title":{"rendered":"The Secret to More 52-Week Business!"},"content":{"rendered":"

Many of the stations we consult are surprised when they discover the number one reason advertisers don\u2019t often schedule 52-week or 12-month campaigns.<\/h4>\n

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So, what would you guess is the number one reason advertisers do not schedule 52-week campaigns?\u00a0 I\u2019ll give you a hint. It\u2019s not because they don\u2019t have enough of a budget to advertise 52-weeks of the year.<\/h4>\n

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Here is a countdown of the top four reasons!<\/h4>\n

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Reason #4:\u00a0They believe their business to be seasonal and want to invest their budget only during peak sales periods.<\/h4>\n

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Reason #3: Because they\u2019re not sure what their inventory levels will be, or what they\u2019ll have to sell, ten or eleven months from now.<\/h4>\n

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Reason #2: (this is often disgustingly true) because they believe radio stations will offer much better \u201cdeals\u201d on sold inventory if they wait until the last minute to schedule each month.<\/h4>\n

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The #1 reason why businesses don\u2019t schedule 52-week or 12-month campaigns is \u2026 \u201cwe don\u2019t ask them to\u201d.<\/h4>\n

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Advertisers tell us that most radio account executives have never shown them a 52-week plan or validated a solid benefit to booking 52-week schedules.<\/h4>\n

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So, there you have it, the number one reason you don\u2019t have more 52-week business is because you don\u2019t ask for more 52-week business. It truly is that simple.<\/h4>\n

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Ask and you just might receive!<\/h4>\n

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Are you planning a company sales conference or association convention? If so,\u00a0click here<\/a>\u00a0to inquire about scheduling our Selling Advertiser Annuities Workshop to help your salespeople capture more 52-week business.<\/h4>\n","protected":false},"excerpt":{"rendered":"

Many of the stations we consult are surprised when they discover the number one reason advertisers don\u2019t often schedule 52-week or 12-month campaigns. So, what would you guess is the number one reason advertisers do not schedule 52-week campaigns?\u00a0 I\u2019ll give you a hint. It\u2019s not because they don\u2019t have enough of a budget to […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[24,388,168],"class_list":["post-1426","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-advertiser","tag-business","tag-campaign"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=1426"}],"version-history":[{"count":4,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1426\/revisions"}],"predecessor-version":[{"id":1430,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1426\/revisions\/1430"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=1426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=1426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=1426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}