{"id":1439,"date":"2018-08-08T15:03:59","date_gmt":"2018-08-08T15:03:59","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=1439"},"modified":"2018-08-08T15:03:59","modified_gmt":"2018-08-08T15:03:59","slug":"is-it-too-early-for-jingle-bells","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/is-it-too-early-for-jingle-bells\/","title":{"rendered":"Is it Too Early for \u201cJingle Bells\u201d?"},"content":{"rendered":"

In just a few weeks, back to school shopping will be over.\u00a0Department stores will be re-imaged and restocked, and as quickly as you can blink an eye, you\u2019ll see the Fall and Winter merchandise occupy the shelves.\u00a0Yes, when it comes to retail, thoughts of ghosts, goblins, turkeys, snowflakes and sugarplums are already dancing in their heads.<\/h4>\n

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If you have annual contracts with your clients, you are in good shape.\u00a0But, we all have clients and prospects that buy advertising on an \u201cas needed\u201d basis.\u00a0In these cases, the old analogy, \u201cthe early bird gets the worm\u201d couldn\u2019t be more true.\u00a0Is now too early?\u00a0Not at all.\u00a0In fact, if you\u2019re thinking Halloween, you had better hurry.<\/h4>\n

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We all know that one of the worst feelings in the world is having to come back to the station and tell your manager your client placed the buy with your competition. \u00a0Retailers are planning earlier, so it only makes sense for us to start to plan earlier as well.\u00a0While your salespeople are still enjoying the summer, as Sales Managers, it\u2019s our job to give them the tools and the gentle reminders that there is no time like the present!<\/h4>\n

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We suggest presenting your seasonal packages earlier.\u00a0Make them fun, make them special, make them early!\u00a0If you haven\u2019t done this before, it\u2019ll be a refreshing surprise. Go BIG, dress up in a Halloween Costume (I understand the T\u2019Challa Black Panther costume is expected to be a hit along with Wonder Woman and Michael Myers) or have Santa Claus come to the meeting bearing gifts.<\/h4>\n

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You might get some push back from the reps saying it\u2019s too early, but really, wouldn\u2019t you rather be a bit early than too late?<\/h4>\n

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If you would like to see ENS Media\u2019s 12 Tips and Tactics For a Successful Early Christmas Sales Meeting,\u00a0click here<\/a>.<\/h4>\n

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One last gentle reminder, January and February are typically your worst two months of the year.\u00a0When you present your holiday proposals, you may find it easier and more successful to plan, present, and sell the post-season sales and events as part of your package NOW!\u00a0Even if they are an \u201cas needed based\u201d advertiser.\u00a0It\u2019s worth a shot!<\/h4>\n

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Also, if you want to increase your local-direct revenues in 2019 and beyond, email\u00a0rick@wensmedia.com<\/a>, or make an appointment to see him in the Consultant\u2019s Corner at the RAB Radio Show in Orlando in September.<\/h4>\n","protected":false},"excerpt":{"rendered":"

In just a few weeks, back to school shopping will be over.\u00a0Department stores will be re-imaged and restocked, and as quickly as you can blink an eye, you\u2019ll see the Fall and Winter merchandise occupy the shelves.\u00a0Yes, when it comes to retail, thoughts of ghosts, goblins, turkeys, snowflakes and sugarplums are already dancing in their […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[22,418,417,9,419],"class_list":["post-1439","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-advertising","tag-packages","tag-rab","tag-radio","tag-sales-meetings"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=1439"}],"version-history":[{"count":1,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1439\/revisions"}],"predecessor-version":[{"id":1440,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1439\/revisions\/1440"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=1439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=1439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=1439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}