{"id":148,"date":"2010-03-15T17:25:59","date_gmt":"2010-03-15T17:25:59","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2010\/3\/15\/132559.html"},"modified":"2010-03-15T17:25:59","modified_gmt":"2010-03-15T17:25:59","slug":"take-responsibility-for-sales","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/take-responsibility-for-sales\/","title":{"rendered":"Take Responsibility for Sales"},"content":{"rendered":"<p><b><span style=\"font-size: 20pt\"><font face=\"Tahoma\">Take Responsibility for Sales<\/font><\/span><\/b><\/p>\n<div style=\"margin: 0in 0in 0pt\">&nbsp;<font face=\"Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; When sales organizations are not achieving their <span style=\"color: black\">targets,<\/span> they often point their fingers at individual sales people. The three most common criticisms these organizations default to are;<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">1.) <span style=\"color: black\">Our people don&rsquo;t prospect enough; not enough cold calls.<\/span><\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><span style=\"color: black\"><font face=\"Tahoma\">2.) They don&rsquo;t know how to handle objections.<\/font><\/span><\/div>\n<div style=\"margin: 0in 0in 0pt\"><span style=\"color: black\"><font face=\"Tahoma\">3.) They don&rsquo;t know how to close.<\/font><\/span><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Of course they do need to do more prospecting, learn to handle objections and increase the number of &lsquo;asks&rsquo; to increase their sales.<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The two most common solutions these organizations pursue to achieve these objectives are;<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">1.) <span style=\"color: black\">More training for the sales people<\/span><\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\"><span style=\"color: black\">2.) New<\/span> sales compensation plans <\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Seldom do these failing organizations take responsibility and take a close look <span style=\"color: black\">at <u>themselves<\/u>. <\/span><\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><span style=\"color: black\"><font face=\"Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; In addition to the two basic solutions prescribed here, the most successful organizations we see, ask themselves these important questions;<\/font><\/span><\/div>\n<div style=\"margin: 0in 0in 0pt\"><span style=\"color: black\"><font face=\"Tahoma\">1.) What are we doing to warm up those cold calls for our account executives?<\/font><\/span><\/div>\n<div style=\"margin: 0in 0in 0pt\"><span style=\"color: black\"><font face=\"Tahoma\">2.) What can our organization do to <i>prevent <\/i>objections rather than asking our sales people to &lsquo;handle&rsquo; them?<\/font><\/span><\/div>\n<div style=\"margin: 0in 0in 0pt\"><span style=\"color: black\"><font face=\"Tahoma\">3.) What can we do to reduce the need to exert closing pressure and encourage our prospects to enthusiastically buy?<\/font><\/span><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Our SoundADvice is helping stations answer all three questions; <\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">1.) SoundADvice creates trust and credibility for account executives with new prospects every week warming up those cold calls.<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">2.) SoundADvice educates advertisers <span style=\"color: black\">on<\/span> how to get a higher return on their advertising investment, minimizing objections.<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">3.) SoundADvice invites advertisers who are ready to <span style=\"color: black\">buy, to<\/span> make an <\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">appointment with your account executives FIRST.<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\">&nbsp;<\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Are you ready to take responsibility for your organization&rsquo;s sales?&nbsp;<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><u><span style=\"color: blue\"><a href=\"mailto:wayne@wensmedia.com;%20angela@wensmedia.com?subject=Please%20contact%20me%20to%20arrange%20a%20free%20online%20demo%20of%20SoundADvice%200317\"><font face=\"Tahoma\">Click here<\/font><\/a><\/span><\/u><font face=\"Tahoma\"> to arrange a free <span style=\"color: black\">online<\/span> demo to discover what SoundADvice can do for your organization.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/font><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Take Responsibility for Sales &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; When sales organizations are not achieving their targets, they often point their fingers at individual sales people. The three most common criticisms these organizations default to are; 1.) Our people don&rsquo;t prospect enough; not enough cold calls. 2.) They don&rsquo;t know how to handle objections. 3.) They don&rsquo;t know how [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-148","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Take Responsibility for Sales - ENS on Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/take-responsibility-for-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Take Responsibility for Sales - ENS on Sales\" \/>\n<meta property=\"og:description\" content=\"Take Responsibility for Sales &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; When sales organizations are not achieving their targets, they often point their fingers at individual sales people. The three most common criticisms these organizations default to are; 1.) Our people don&rsquo;t prospect enough; not enough cold calls. 2.) They don&rsquo;t know how to handle objections. 3.) They don&rsquo;t know how [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/take-responsibility-for-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"ENS on Sales\" \/>\n<meta property=\"article:published_time\" content=\"2010-03-15T17:25:59+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/take-responsibility-for-sales\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/take-responsibility-for-sales\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#\\\/schema\\\/person\\\/13654b9cc752230917df2baf50088008\"},\"headline\":\"Take Responsibility for Sales\",\"datePublished\":\"2010-03-15T17:25:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/take-responsibility-for-sales\\\/\"},\"wordCount\":357,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/take-responsibility-for-sales\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/take-responsibility-for-sales\\\/\",\"url\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/take-responsibility-for-sales\\\/\",\"name\":\"Take Responsibility for Sales - ENS on Sales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#website\"},\"datePublished\":\"2010-03-15T17:25:59+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/take-responsibility-for-sales\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/take-responsibility-for-sales\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/take-responsibility-for-sales\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Take Responsibility for Sales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#website\",\"url\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/\",\"name\":\"ENS on Sales\",\"description\":\"All About Radio Sales\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#organization\",\"name\":\"ENS on Sales\",\"url\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Ens-Media-logo-square.png\",\"contentUrl\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Ens-Media-logo-square.png\",\"width\":1000,\"height\":1000,\"caption\":\"ENS on Sales\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#\\\/schema\\\/person\\\/13654b9cc752230917df2baf50088008\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9e2156a5d8dadb0dc28f47cbef864670653c5e690d7b740c204ac074ba322237?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9e2156a5d8dadb0dc28f47cbef864670653c5e690d7b740c204ac074ba322237?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9e2156a5d8dadb0dc28f47cbef864670653c5e690d7b740c204ac074ba322237?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Take Responsibility for Sales - ENS on Sales","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/take-responsibility-for-sales\/","og_locale":"en_US","og_type":"article","og_title":"Take Responsibility for Sales - ENS on Sales","og_description":"Take Responsibility for Sales &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; When sales organizations are not achieving their targets, they often point their fingers at individual sales people. The three most common criticisms these organizations default to are; 1.) Our people don&rsquo;t prospect enough; not enough cold calls. 2.) They don&rsquo;t know how to handle objections. 3.) They don&rsquo;t know how [&hellip;]","og_url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/take-responsibility-for-sales\/","og_site_name":"ENS on Sales","article_published_time":"2010-03-15T17:25:59+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/take-responsibility-for-sales\/#article","isPartOf":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/take-responsibility-for-sales\/"},"author":{"name":"admin","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#\/schema\/person\/13654b9cc752230917df2baf50088008"},"headline":"Take Responsibility for Sales","datePublished":"2010-03-15T17:25:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/take-responsibility-for-sales\/"},"wordCount":357,"commentCount":0,"publisher":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#organization"},"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/take-responsibility-for-sales\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/take-responsibility-for-sales\/","url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/take-responsibility-for-sales\/","name":"Take Responsibility for Sales - ENS on Sales","isPartOf":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#website"},"datePublished":"2010-03-15T17:25:59+00:00","breadcrumb":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/take-responsibility-for-sales\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/take-responsibility-for-sales\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/take-responsibility-for-sales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ensmediausa.com\/ens-on-sales\/"},{"@type":"ListItem","position":2,"name":"Take Responsibility for Sales"}]},{"@type":"WebSite","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#website","url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/","name":"ENS on Sales","description":"All About Radio Sales","publisher":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ensmediausa.com\/ens-on-sales\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#organization","name":"ENS on Sales","url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#\/schema\/logo\/image\/","url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-content\/uploads\/2026\/08\/Ens-Media-logo-square.png","contentUrl":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-content\/uploads\/2026\/08\/Ens-Media-logo-square.png","width":1000,"height":1000,"caption":"ENS on Sales"},"image":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#\/schema\/person\/13654b9cc752230917df2baf50088008","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9e2156a5d8dadb0dc28f47cbef864670653c5e690d7b740c204ac074ba322237?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9e2156a5d8dadb0dc28f47cbef864670653c5e690d7b740c204ac074ba322237?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9e2156a5d8dadb0dc28f47cbef864670653c5e690d7b740c204ac074ba322237?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=148"}],"version-history":[{"count":0,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/148\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}