{"id":148,"date":"2010-03-15T17:25:59","date_gmt":"2010-03-15T17:25:59","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2010\/3\/15\/132559.html"},"modified":"2010-03-15T17:25:59","modified_gmt":"2010-03-15T17:25:59","slug":"take-responsibility-for-sales","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/take-responsibility-for-sales\/","title":{"rendered":"Take Responsibility for Sales"},"content":{"rendered":"<p><b><span style=\"font-size: 20pt\"><font face=\"Tahoma\">Take Responsibility for Sales<\/font><\/span><\/b><\/p>\n<div style=\"margin: 0in 0in 0pt\">&nbsp;<font face=\"Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; When sales organizations are not achieving their <span style=\"color: black\">targets,<\/span> they often point their fingers at individual sales people. The three most common criticisms these organizations default to are;<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">1.) <span style=\"color: black\">Our people don&rsquo;t prospect enough; not enough cold calls.<\/span><\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><span style=\"color: black\"><font face=\"Tahoma\">2.) They don&rsquo;t know how to handle objections.<\/font><\/span><\/div>\n<div style=\"margin: 0in 0in 0pt\"><span style=\"color: black\"><font face=\"Tahoma\">3.) They don&rsquo;t know how to close.<\/font><\/span><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Of course they do need to do more prospecting, learn to handle objections and increase the number of &lsquo;asks&rsquo; to increase their sales.<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The two most common solutions these organizations pursue to achieve these objectives are;<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">1.) <span style=\"color: black\">More training for the sales people<\/span><\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\"><span style=\"color: black\">2.) New<\/span> sales compensation plans <\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Seldom do these failing organizations take responsibility and take a close look <span style=\"color: black\">at <u>themselves<\/u>. <\/span><\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><span style=\"color: black\"><font face=\"Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; In addition to the two basic solutions prescribed here, the most successful organizations we see, ask themselves these important questions;<\/font><\/span><\/div>\n<div style=\"margin: 0in 0in 0pt\"><span style=\"color: black\"><font face=\"Tahoma\">1.) What are we doing to warm up those cold calls for our account executives?<\/font><\/span><\/div>\n<div style=\"margin: 0in 0in 0pt\"><span style=\"color: black\"><font face=\"Tahoma\">2.) What can our organization do to <i>prevent <\/i>objections rather than asking our sales people to &lsquo;handle&rsquo; them?<\/font><\/span><\/div>\n<div style=\"margin: 0in 0in 0pt\"><span style=\"color: black\"><font face=\"Tahoma\">3.) What can we do to reduce the need to exert closing pressure and encourage our prospects to enthusiastically buy?<\/font><\/span><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Our SoundADvice is helping stations answer all three questions; <\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">1.) SoundADvice creates trust and credibility for account executives with new prospects every week warming up those cold calls.<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">2.) SoundADvice educates advertisers <span style=\"color: black\">on<\/span> how to get a higher return on their advertising investment, minimizing objections.<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">3.) SoundADvice invites advertisers who are ready to <span style=\"color: black\">buy, to<\/span> make an <\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">appointment with your account executives FIRST.<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\">&nbsp;<\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Are you ready to take responsibility for your organization&rsquo;s sales?&nbsp;<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><u><span style=\"color: blue\"><a href=\"mailto:wayne@wensmedia.com;%20angela@wensmedia.com?subject=Please%20contact%20me%20to%20arrange%20a%20free%20online%20demo%20of%20SoundADvice%200317\"><font face=\"Tahoma\">Click here<\/font><\/a><\/span><\/u><font face=\"Tahoma\"> to arrange a free <span style=\"color: black\">online<\/span> demo to discover what SoundADvice can do for your organization.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/font><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Take Responsibility for Sales &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; When sales organizations are not achieving their targets, they often point their fingers at individual sales people. The three most common criticisms these organizations default to are; 1.) Our people don&rsquo;t prospect enough; not enough cold calls. 2.) They don&rsquo;t know how to handle objections. 3.) They don&rsquo;t know how [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-148","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=148"}],"version-history":[{"count":0,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/148\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}