{"id":1481,"date":"2018-09-12T14:14:34","date_gmt":"2018-09-12T14:14:34","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=1481"},"modified":"2018-09-12T14:14:34","modified_gmt":"2018-09-12T14:14:34","slug":"practice-what-we-preach-2","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/practice-what-we-preach-2\/","title":{"rendered":"Practice What We Preach"},"content":{"rendered":"

Every day we ask our clients to promote and market themselves. Are you marketing yourselves? The most successful stations we work with are visible everywhere in their communities, in pursuit of audience.\u00a0But I\u2019m convinced their high visibility does even more for their revenues than it does for their ratings!<\/h4>\n

<\/h4>\n

Prospects who don\u2019t listen to your station can get the impression that everyone else in town does listen to you when your vehicles, banners, sponsorships and staff are seen at every community event they attend.<\/h4>\n

<\/h4>\n

With all of your competitors claiming to be \u201cnumber one\u201d, most business decision-makers don\u2019t believe ratings.\u00a0\u00a0On the other hand, they do believe their own eyes and have confidence in your popularity when they perceive they see you everywhere.<\/h4>\n

<\/h4>\n

Retailers claim the key to success is location, location, location. Are your station vehicles tucked away overnight in an employee\u2019s driveway or hidden behind your station, or do you have a plan to keep them out, moving and visible?<\/h4>\n

<\/h4>\n

Do your personalities pull a shift then hide in their cocoons the rest of the day, or are they out and about, clearly identifying themselves as your stars with their attire and vehicles?<\/h4>\n

<\/h4>\n

By the way, radio advertising works too! The easiest person to sell is someone who listens to your station\u2026.you don\u2019t have to convince them someone listens, they know firsthand.\u00a0Do you run creative, relevant, thought-provoking commercials to attract new advertisers?<\/h4>\n

<\/h4>\n

Our business is no different than our clients\u2019 businesses. Advertising is the first link in a marketing program, but advertising only \u201cattracts\u201d audience and sponsors. It\u2019s what comes over your speakers and what we do to create value for our advertisers AFTER the sale that will determine your long-term success.<\/h4>\n

<\/h4>\n

Our radio e-marketing system, called SoundADvice, can help brand and advertise your reps and stations by providing useful marketing tips to your clients and prospects each week.\u00a0It can be the most cost-effective advertising you can buy.\u00a0Contact Rick<\/a>\u00a0to learn more.<\/h4>\n","protected":false},"excerpt":{"rendered":"

Every day we ask our clients to promote and market themselves. Are you marketing yourselves? The most successful stations we work with are visible everywhere in their communities, in pursuit of audience.\u00a0But I\u2019m convinced their high visibility does even more for their revenues than it does for their ratings! Prospects who don\u2019t listen to your […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[423,388,30,424],"class_list":["post-1481","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-advertise","tag-business","tag-marketing","tag-revenues"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=1481"}],"version-history":[{"count":1,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1481\/revisions"}],"predecessor-version":[{"id":1482,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1481\/revisions\/1482"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=1481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=1481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=1481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}