{"id":1503,"date":"2018-10-24T18:48:44","date_gmt":"2018-10-24T18:48:44","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=1503"},"modified":"2018-10-24T18:48:44","modified_gmt":"2018-10-24T18:48:44","slug":"1503","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/1503\/","title":{"rendered":""},"content":{"rendered":"<h1 align=\"center\">CAPS, Bold, !!! \u2026 &#8212; !<\/h1>\n<h2 align=\"center\">Quick Easy Tips\u2026 How to Write BETTER Ads!<\/h2>\n<h4 style=\"text-align: left;\" align=\"center\">I learned a long time ago and have preached for many years that one of the most important elements in successful advertising is the \u201cMESSAGE\u201d!\u00a0When teaching and preaching radio advertising, I start with these rules:<\/h4>\n<h4><\/h4>\n<ul>\n<li>\n<h4>People don\u2019t dislike ads, they dislike BAD ads! AND&#8230;..<\/h4>\n<\/li>\n<li>\n<h4>NO ONE listens to your radio stations for the ads; we must make them \u201cHEAR\u201d the ads\u2026<\/h4>\n<\/li>\n<\/ul>\n<h4><\/h4>\n<h4>Why are most ads \u2026 BAD ads?\u00a0The main reason is that the announcer is simply reading the scripts as they are written, Bland and BORING with a capital \u201cB\u201d!!!<\/h4>\n<h4><\/h4>\n<h4>Are your ads written in proper English, using perfect grammar and punctuation OR\u2026 do you write them (and produce them) like people really speak?\u00a0\u00a0I could talk for hours on how to write and produce ads that work, (it\u2019s one of my favorite subjects) but today I am speaking directly to the elements (CAPS, Bold, !!! \u2026 &#8212;) of the script!<\/h4>\n<h4><\/h4>\n<h4>Nine times out of ten, scripts are written in normal script style with proper sentence format and near perfect grammar.\u00a0Unfortunately, that is exactly how the announcer reads it. Again &#8212; BORING!\u00a0STOP Doing This!!!<\/h4>\n<h4><\/h4>\n<h4>If you want a healthy or \u2026 pregnant pause, use \u2026 or &#8212;.\u00a0If you want emphasis on a certain word \u2026. use all CAPS and\/or BOLD type and certainly use !\u2019s. If the word needs EXTRA emphasis, !!! is better than ! or !! And, never\u2026 NEVER write a full script in ALL CAPS \u2013 but a single word HERE and there is O.K. !<\/h4>\n<h4><\/h4>\n<h4>These little tips will help announcers voice and produce BETTER ads!\u00a0Your announcers will appreciate it &#8211; your listeners will like it &#8211; and\u2026your CLIENTS will LOVE IT!!<\/h4>\n<h4><\/h4>\n<h4>Better ads get better RESULTS!\u00a0Great Ads \u2013 Get GREAT RESULTS!!!\u00a0And, Great Results nearly always equal &#8211; Longer Term Business and BIGGER $$$\u2019s!<\/h4>\n<h4><\/h4>\n<h4>If you would like help training your team on how to write GREAT ADS, we provide half day and full day workshops on this exact subject!!! To visit about this workshop &#8211; <a href=\"mailto:rick@wensmedia.com,%20belinda@wensmedia.com\" target=\"_blank\">CONTACT ME\u2026&#8212;!!!<\/a><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>CAPS, Bold, !!! \u2026 &#8212; ! Quick Easy Tips\u2026 How to Write BETTER Ads! I learned a long time ago and have preached for many years that one of the most important elements in successful advertising is the \u201cMESSAGE\u201d!\u00a0When teaching and preaching radio advertising, I start with these rules: People don\u2019t dislike ads, they dislike [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[122,364,199,430],"class_list":["post-1503","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-ads","tag-message","tag-results","tag-script"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=1503"}],"version-history":[{"count":4,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1503\/revisions"}],"predecessor-version":[{"id":1507,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1503\/revisions\/1507"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=1503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=1503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=1503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}