{"id":1520,"date":"2018-11-14T18:08:58","date_gmt":"2018-11-14T18:08:58","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=1520"},"modified":"2018-11-14T18:12:04","modified_gmt":"2018-11-14T18:12:04","slug":"the-story-of-bobs-tire-store","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/the-story-of-bobs-tire-store\/","title":{"rendered":"The Story of Bob\u2019s Tire Store"},"content":{"rendered":"<h4 align=\"center\"><strong>TOMA\/Branding is still King!<\/strong><\/h4>\n<h4 align=\"center\"><\/h4>\n<h4>Let\u2019s pretend that you walked out to your vehicle this morning and noticed you had a flat tire!\u00a0\u00a0*$#*@!#&amp;!! \u2026 And, it\u2019s not just flat, it\u2019s ruined!<\/h4>\n<h4><\/h4>\n<h4>If you\u2019re like most people, your next step would be to go to the internet and search one of two things;\u00a01) Tire stores in (your city) or 2) a specific name of a tire store you are familiar with, like Bob\u2019s Tire Store.<\/h4>\n<h4><\/h4>\n<h4>Our ENS Media TOMA surveys, conducted in over 260 markets, continue to prove a couple things;<\/h4>\n<h4><\/h4>\n<ol>\n<li>\n<h4>Approximately 64-75% of people will click on a business they are FAMILIAR WITH before clicking on a business at the top of the page they are NOT FAMILIAR WITH (only 3%).<\/h4>\n<\/li>\n<li>\n<h4>Approximately 72% of people are very likely to use those businesses which come to mind first.<\/h4>\n<\/li>\n<\/ol>\n<h4><\/h4>\n<h4>Internet marketing guru Seth Godin says, \u201cIt\u2019s better to be sought than found\u201d.\u00a0 In other words, if you\u2019re Bob, you\u2019re hoping that people search specifically for \u201cBob\u2019s Tire Store\u201d, but, if they search \u201ctire stores in (your city)\u201d, your hope is that people know you and have an emotional connection with you so you have a greater chance of getting their business.\u00a0 If not, the business is up for grabs.\u00a0 Kind of sounds like the old Yellow Pages, or as we refer to it, the \u201cDirectory of Ineffective Advertisers\u201d.<\/h4>\n<h4><\/h4>\n<h4>The need to have a strong brand name, or TOMA, isn\u2019t going away.\u00a0In fact, as the internet, smart speakers, voice-activated searches and purchases become more popular, the need to have TOMA will become even more important.\u00a0 \u201cAlexa, connect me with a tire store\u201d, or \u201cAlexa, call Bob\u2019s Tire Store\u201d.<\/h4>\n<h4><\/h4>\n<h4>Do you think the businesses you work with need to continue to build TOMA?\u00a0\u00a0 Siri, Cortana, and Alexa think so!<\/h4>\n<h4><\/h4>\n<h4>If you would like to learn more about our TOMA Surveys and Seminars and how they can help grow your local direct revenue in 2019 and beyond,\u00a0<a href=\"mailto:rick@wensmedia.com,%20belinda@wensmedia.com\" target=\"_blank\">contact me<\/a>\u00a0or give me a call and let\u2019s talk!<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>TOMA\/Branding is still King! Let\u2019s pretend that you walked out to your vehicle this morning and noticed you had a flat tire!\u00a0\u00a0*$#*@!#&amp;!! \u2026 And, it\u2019s not just flat, it\u2019s ruined! If you\u2019re like most people, your next step would be to go to the internet and search one of two things;\u00a01) Tire stores in (your [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[258,432,30,8],"class_list":["post-1520","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-branding","tag-internet","tag-marketing","tag-toma"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=1520"}],"version-history":[{"count":6,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1520\/revisions"}],"predecessor-version":[{"id":1526,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1520\/revisions\/1526"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=1520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=1520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=1520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}