{"id":1529,"date":"2018-11-21T14:25:42","date_gmt":"2018-11-21T14:25:42","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=1529"},"modified":"2018-11-21T14:25:42","modified_gmt":"2018-11-21T14:25:42","slug":"be-a-part-of-the-solution-not-the-problem","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/be-a-part-of-the-solution-not-the-problem\/","title":{"rendered":"Be a Part of the Solution, Not the Problem!"},"content":{"rendered":"

Starting this Friday (now Thursday), the biggest shopping days of the year begin and your clients, particularly your retail clients, are scared to death.\u00a0It\u2019s not J.C. Penny, Best Buy or Walmart that scares them. Today, it\u2019s Amazon and the many thousands of other online minions that are trying to gobble up their customers and rain on their holiday shopping parade.<\/h4>\n

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Is there anything you can do about it?\u00a0Yes, in fact, there is!<\/h4>\n

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First, DO NOT buy on-line yourself, unless you cannot buy it at a \u201cbrick and mortar\u201d store.\u00a0Lead by example and share this with your team. We should never tell our employees where to buy, but you can encourage them and show them the impact it can and will cause.\u00a0In advertising sales, we rely on the \u201cbrick and mortar\u201d stores to make our living.\u00a0If we personally don\u2019t \u201cwalk the talk\u201d and support them, how can we honestly ask those clients to spend with us?<\/h4>\n

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Secondly, one of the most powerful things I have ever heard came from my lifelong mentor, Don Jacobs.\u00a0Don ran what he referred to as TOMA Branding Ads for his group of radio stations which covered topics on advertising, business, and life.\u00a0The most powerful one he ever wrote was titled \u201cBuy Local\u201d, and he ran it during the holiday shopping period.\u00a0In a nutshell, the ad asked the listeners of his stations to buy local instead of buying online.\u00a0He outlined why it\u2019s important to our community and our local businesses.<\/h4>\n

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Do you think the local business owners appreciated him and his stations for this message?\u00a0They didn’t just appreciate it…they absolutely LOVED it!\u00a0 Finally, someone (this group of radio stations) was standing up for them and asking people NOT to buy online, but instead, support their local businesses.<\/h4>\n

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It\u2019s not too late to write and produce this powerful message and run it in your market.\u00a0Like Don, you too will be a Hero!<\/h4>\n

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Don has graciously offered to give you a free sample of one of his “Buy Local” ads. If you\u2019d like to take advantage of this,\u00a0click here<\/a>\u00a0and we’ll get you a copy ASAP.<\/h4>\n","protected":false},"excerpt":{"rendered":"

Starting this Friday (now Thursday), the biggest shopping days of the year begin and your clients, particularly your retail clients, are scared to death.\u00a0It\u2019s not J.C. Penny, Best Buy or Walmart that scares them. Today, it\u2019s Amazon and the many thousands of other online minions that are trying to gobble up their customers and rain […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[95,389,169,84,433],"class_list":["post-1529","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-customers","tag-holiday","tag-online","tag-sales","tag-shopping"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=1529"}],"version-history":[{"count":1,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1529\/revisions"}],"predecessor-version":[{"id":1530,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1529\/revisions\/1530"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=1529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=1529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=1529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}