{"id":1598,"date":"2019-04-17T13:33:27","date_gmt":"2019-04-17T13:33:27","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=1598"},"modified":"2019-04-17T13:33:27","modified_gmt":"2019-04-17T13:33:27","slug":"location-location-location","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/location-location-location\/","title":{"rendered":"Location \u2013 Location \u2013 Location"},"content":{"rendered":"

If you\u2019ve been around long enough or you have taken a marketing class, you\u2019ll know the 4-P\u2019s of marketing are Product, _________, Price and Promotion.\u00a0If you didn\u2019t automatically say it, the second P is \u201cPlace\u201d.<\/h4>\n

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In the by-gone days of business, the best \u201cPlace\u201d was at the corner of Center and Main.\u00a0Location, Location, Location!\u00a0Having a business located in a great location is still a good option.\u00a0However, in today’s New Media world, the best location … is in the \u201cMind\u201d.<\/h4>\n

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As we have quoted so often, digital marketing guru Seth Godin says, \u201cIt\u2019s better to be sought than found\u201d.\u00a0\u00a0In a recent article by\u00a0Search Engine Journal, they agree with Seth and wrote, \u201cBrand recognition is critical to getting clicks\u201d.<\/h4>\n

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In that same article, they sighted research from\u00a0Search Engine Land\u00a0andSurvey Monkey.\u00a0According to their data of over 400 consumers, \u201cnearly 70 percent of U.S. consumers said they look for a \u2018known retailer\u2019 when deciding what search to click on\u201d.<\/h4>\n

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That survey verifies our TOMA surveys conducted in over 160 markets which suggest the same thing.\u00a0On average, 72.5% say they would click on a business they are familiar with lower on the page rather than a business they have never heard of at the top of the page.<\/h4>\n

<\/h4>\n

Here\u2019s the real kicker, according to the\u00a0Search Engine Journal\u00a0article, \u201cBrand awareness users are 2 times more likely to purchase from a business they are familiar with\u201d.\u00a0They also stated, \u201cBranding is the only way to do it, and it\u2019s the most viable SEO strategy on the market today\u201d.<\/h4>\n

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Explaining to our clients that today’s best \u201cPlace\u201d is in the Mind is critical to making sure they are getting clicked on.\u00a0Otherwise, it\u2019s a crap-shoot!<\/h4>\n

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There are no other mediums that can create Top of Mind Awareness like Radio and TV. If you would like to learn how ENS Media\u2018s TOMA Surveys and Seminars can teach your prospects, clients and your sales team on how to create TOMA,\u00a0click here<\/a>.<\/h4>\n","protected":false},"excerpt":{"rendered":"

If you\u2019ve been around long enough or you have taken a marketing class, you\u2019ll know the 4-P\u2019s of marketing are Product, _________, Price and Promotion.\u00a0If you didn\u2019t automatically say it, the second P is \u201cPlace\u201d. In the by-gone days of business, the best \u201cPlace\u201d was at the corner of Center and Main.\u00a0Location, Location, Location!\u00a0Having a […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[454,30,33,453,452],"class_list":["post-1598","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-location","tag-marketing","tag-media","tag-place","tag-product"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=1598"}],"version-history":[{"count":1,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1598\/revisions"}],"predecessor-version":[{"id":1599,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1598\/revisions\/1599"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=1598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=1598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=1598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}