{"id":1606,"date":"2019-05-05T17:48:08","date_gmt":"2019-05-05T17:48:08","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=1606"},"modified":"2019-05-05T17:48:08","modified_gmt":"2019-05-05T17:48:08","slug":"7-criteria-for-effective-marketing","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/7-criteria-for-effective-marketing\/","title":{"rendered":"7 Criteria for Effective Marketing"},"content":{"rendered":"

Years ago I was asked to speak to a Marketing and Advertising class at a local university.\u00a0On this occasion, the professor asked me to speak on \u201cwhat makes advertising work\u201d.\u00a0It was for that lecture\/workshop that I created a handout for the students that I titled \u201d7 Criteria for Effective Advertising\u201d.<\/h4>\n

<\/h4>\n

Since then, I have used this piece hundreds of times with clients and when training reps to explain how to get a better return on their advertising investment and to build trust with prospects and clients.<\/h4>\n

<\/h4>\n

Today, I am sharing the 7 criteria with you, and over the next coming weeks, we will dive into each individual criterion and discuss them on their own merit.<\/h4>\n

<\/h4>\n

After reading the criteria, you may have a good idea of how you can use this piece when presenting.\u00a0If not, you\u2019ll get a better idea in the coming weeks.<\/h4>\n

<\/h4>\n

My hope is that you will begin to use this in your own presentations and training.<\/h4>\n

<\/h4>\n

ENS Media\u2019s 7 Criteria for Effective Advertising<\/h4>\n

<\/h4>\n

1)\u00a0\u00a0\u00a0Strategy:\u00a0What do you want your business to be \u201cknown for\u201d?<\/h4>\n

2)\u00a0\u00a0\u00a0Message\/Ads:\u00a0A GREAT message will get GREAT results nearly every time, regardless of the medium or station.\u00a0A mediocre message will get mediocre results every time.<\/h4>\n

3)\u00a0\u00a0\u00a0Dominate:\u00a0Wherever you are, BE there!\u00a0Don\u2019t try to reach everyone.<\/h4>\n

4)\u00a0\u00a0\u00a0Consistency:\u00a0How often you advertise.\u00a0Starting and stopping is no way to build a brand.<\/h4>\n

5)\u00a0\u00a0\u00a0Frequency:\u00a0How much you advertise.<\/h4>\n

(Budget will determine both Consistency and Frequency)<\/h4>\n

6)\u00a0\u00a0\u00a0Media Rep:\u00a0Find a rep that is genuinely interested in helping you and not just selling you.<\/h4>\n

7)\u00a0Medium:\u00a0Every advertising medium works.\u00a0You must work the medium correctly.<\/h4>\n

<\/h4>\n

When I finish explaining the 7 criteria to prospects and clients, I wrap it up with one powerful point that is intended to position the media rep and your stations in a very positive light.\u00a0I will share that secret at the conclusion of this series of ENS on Sales.<\/h4>\n

<\/h4>\n

I hope that you will join us each of the next few weeks as we discuss the merits of each criterion and how to use them to position yourself and your reps as marketing professionals.<\/h4>\n

<\/h4>\n

If you would like to receive the \u201c7 Criteria for Effective Advertising\u201d in presentation form that you can use in training or with clients\/prospects,\u00a0click here<\/a>\u00a0and we will be happy to send it to you.<\/h4>\n

<\/h4>\n

I look forward to next week as we discuss \u201cStrategy\u201d; what it really is and why it\u2019s #1 on the list!<\/h4>\n","protected":false},"excerpt":{"rendered":"

Years ago I was asked to speak to a Marketing and Advertising class at a local university.\u00a0On this occasion, the professor asked me to speak on \u201cwhat makes advertising work\u201d.\u00a0It was for that lecture\/workshop that I created a handout for the students that I titled \u201d7 Criteria for Effective Advertising\u201d. Since then, I have used […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[22,30,291,132],"class_list":["post-1606","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-advertising","tag-marketing","tag-strategic","tag-strategy"],"yoast_head":"\n7 Criteria for Effective Marketing - ENS on Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/7-criteria-for-effective-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Criteria for Effective Marketing - ENS on Sales\" \/>\n<meta property=\"og:description\" content=\"Years ago I was asked to speak to a Marketing and Advertising class at a local university.\u00a0On this occasion, the professor asked me to speak on \u201cwhat makes advertising work\u201d.\u00a0It was for that lecture\/workshop that I created a handout for the students that I titled \u201d7 Criteria for Effective Advertising\u201d. 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