{"id":1698,"date":"2019-09-25T15:04:31","date_gmt":"2019-09-25T15:04:31","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=1698"},"modified":"2019-09-25T15:04:31","modified_gmt":"2019-09-25T15:04:31","slug":"a-correction-andopportunity","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/a-correction-andopportunity\/","title":{"rendered":"A Correction and\u2026Opportunity!"},"content":{"rendered":"

Correction: In last week\u2019s ENS on Sales titled, \u201cIf You Don\u2019t Offer Digital or Social, Find Someone that Does\u201d, we errored by leaving out two important words<\/h4>\n

<\/h4>\n

We stated, \u201cThe 2019 Borrell and Associates Local Advertising Survey revealed some interesting results.\u00a0The survey showed that 44% of businesses use radio advertising\u201d.\u00a0\u00a0It should have read, \u201c44% of businesses\u00a0THAT ADVERTISE\u00a0use radio\u201d.\u00a0We apologize for misquoting the 2019 Borrell and Associates Local Advertising Survey.<\/h4>\n

<\/h4>\n

Opportunity: So, based on the Borrell and Associates Survey, where is the opportunity for radio?<\/h4>\n

<\/h4>\n

If you\u2019re an optimist and a true professional advertising rep, there are lots of opportunities!<\/h4>\n

<\/h4>\n

The survey of advertisers in this study said they use, on average, 6.2 different types of advertising, and 44% said they were trying something new.\u00a0Whether you offer radio-only, digital-only, or a combination of both, you can be that \u201csomething new\u201d.<\/h4>\n

<\/h4>\n

When it comes to how much money is allocated per medium, Radio ranked #3 only behind Broadcast TV and Cable TV.<\/h4>\n

<\/h4>\n

With all the advertising options available today, business owners are as confused as ever.\u00a0Ignoring, or worse yet bashing, digital and social media is not going to earn you the respect you want as a media rep.\u00a0Be the media rep that brings solid ideas to your clients and prospects, and\u00a0walks\u00a0the digital\u00a0talk\u00a0or introduces them to someone who can.\u00a0Doing what\u2019s right even when it means placing budgets elsewhere will prove that you\u2019re the right person to work with.\u00a0Ultimately,\u00a0you\u00a0will\u00a0garner the majority of the budget!<\/h4>\n

<\/h4>\n

If you\u2019re a pessimist and continue to do what you\u2019re doing, 2020 could be a long and hard year!<\/h4>\n

<\/h4>\n

Be an optimist, and do what\u2019s right!\u00a0What Roy H. Williams,The\u00a0Wizard of Ads,\u00a0says about advertising is also true when it comes to media rep and client relationships,\u00a0\u201cWin the heart, and the mind will follow\u201d.<\/h4>\n

<\/h4>\n

ENS Media works with small and medium-sized markets to help them and their media reps build stronger and more profitable relationships with their clients.\u00a0If you are interested in creating a more professional sales team to handle the New Media World,\u00a0contact us<\/a>\u00a0and let\u2019s talk.<\/h4>\n","protected":false},"excerpt":{"rendered":"

Correction: In last week\u2019s ENS on Sales titled, \u201cIf You Don\u2019t Offer Digital or Social, Find Someone that Does\u201d, we errored by leaving out two important words We stated, \u201cThe 2019 Borrell and Associates Local Advertising Survey revealed some interesting results.\u00a0The survey showed that 44% of businesses use radio advertising\u201d.\u00a0\u00a0It should have read, \u201c44% of […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[22,48,9,480,479],"class_list":["post-1698","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-advertising","tag-digital","tag-radio","tag-social","tag-survey"],"yoast_head":"\nA Correction and\u2026Opportunity! - ENS on Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/a-correction-andopportunity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Correction and\u2026Opportunity! 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