{"id":1712,"date":"2019-10-25T00:07:22","date_gmt":"2019-10-25T00:07:22","guid":{"rendered":"https:\/\/www.ensmediausa.com\/ens-on-sales\/?p=1712"},"modified":"2019-10-25T00:07:22","modified_gmt":"2019-10-25T00:07:22","slug":"how-do-you-reply","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/how-do-you-reply\/","title":{"rendered":"How Do You Reply?"},"content":{"rendered":"

It happens nearly every day.\u00a0You meet someone for the first time and the common question asked is, \u201cWhat do you do for a living?\u201d<\/h4>\n

<\/h4>\n

How do you reply?<\/h4>\n

<\/h4>\n

Do you offer the common boring response, \u201cI sell advertising\u201d, or, \u201cI sell advertising for (your station\/group name)\u201d? Or, do you give a much more profound, creative, and exciting answer?<\/h4>\n

<\/h4>\n

We are in a creative profession so start with a creative response to this mundane question.\u00a0While this little reply (your \u201celevator speech\u201d) isn\u2019t necessarily going to make or break you, it can mean the world of difference in how the person asking perceives you. \u00a0We only get so many chances to tell the world what we do, and this is one of those opportunities. Be prepared to take advantage of it!<\/h4>\n

<\/h4>\n

So, what do you do?<\/h4>\n

<\/h4>\n

As a media rep, I would say, \u201cI work with small to medium-sized businesses helping them create strategies and ideas so they get a better return on their advertising dollar\u201d.<\/h4>\n

<\/h4>\n

As a manager, it would be something like, \u201cI manage a group of media reps and help train them, give them ideas, and keep them motivated so they can, in turn, help their clients get a better return on their advertising dollar\u201d.<\/h4>\n

<\/h4>\n

As a media and sales consultant, I say, \u201cWe work with small to medium-sized media markets, mostly radio, helping train their managers and media reps so they can help their clients get a better return on their advertising dollar. In return, they ultimately generate more local revenue\u201d.<\/h4>\n

<\/h4>\n

Each of these statements is just the beginning of the conversation and hopefully it leads to more discussion.<\/h4>\n

<\/h4>\n

Whether a sales rep or a manager, draft a short, creative statement that you are comfortable with, that will make the person asking the question say, \u201cWow, that\u2019s interesting!\u201d<\/h4>\n

<\/h4>\n

Write it down, memorize it, and be prepared to use it the next time someone asks, \u201cWhat do you do?\u201d<\/h4>\n","protected":false},"excerpt":{"rendered":"

It happens nearly every day.\u00a0You meet someone for the first time and the common question asked is, \u201cWhat do you do for a living?\u201d How do you reply? Do you offer the common boring response, \u201cI sell advertising\u201d, or, \u201cI sell advertising for (your station\/group name)\u201d? Or, do you give a much more profound, creative, […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[22,436,460,483],"class_list":["post-1712","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-advertising","tag-businesses","tag-media-rep","tag-profession"],"yoast_head":"\nHow Do You Reply? - ENS on Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/how-do-you-reply\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Do You Reply? - ENS on Sales\" \/>\n<meta property=\"og:description\" content=\"It happens nearly every day.\u00a0You meet someone for the first time and the common question asked is, \u201cWhat do you do for a living?\u201d How do you reply? Do you offer the common boring response, \u201cI sell advertising\u201d, or, \u201cI sell advertising for (your station\/group name)\u201d? Or, do you give a much more profound, creative, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/how-do-you-reply\/\" \/>\n<meta property=\"og:site_name\" content=\"ENS on Sales\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-25T00:07:22+00:00\" \/>\n<meta name=\"author\" content=\"ensonsales\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ensonsales\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/how-do-you-reply\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/how-do-you-reply\\\/\"},\"author\":{\"name\":\"ensonsales\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#\\\/schema\\\/person\\\/74b922927ea9a0ddb2c3c3211c970180\"},\"headline\":\"How Do You Reply?\",\"datePublished\":\"2019-10-25T00:07:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/how-do-you-reply\\\/\"},\"wordCount\":329,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#organization\"},\"keywords\":[\"Advertising\",\"businesses\",\"media rep\",\"profession\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/how-do-you-reply\\\/\",\"url\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/how-do-you-reply\\\/\",\"name\":\"How Do You Reply? - ENS on Sales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#website\"},\"datePublished\":\"2019-10-25T00:07:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/how-do-you-reply\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/how-do-you-reply\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/how-do-you-reply\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Do You Reply?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#website\",\"url\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/\",\"name\":\"ENS on Sales\",\"description\":\"All About Radio Sales\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#organization\",\"name\":\"ENS on Sales\",\"url\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Ens-Media-logo-square.png\",\"contentUrl\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Ens-Media-logo-square.png\",\"width\":1000,\"height\":1000,\"caption\":\"ENS on Sales\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#\\\/schema\\\/person\\\/74b922927ea9a0ddb2c3c3211c970180\",\"name\":\"ensonsales\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6a9ee263c8e96d87977f526af077b335a0b737a673757f50d6a6d516289421de?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6a9ee263c8e96d87977f526af077b335a0b737a673757f50d6a6d516289421de?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6a9ee263c8e96d87977f526af077b335a0b737a673757f50d6a6d516289421de?s=96&d=mm&r=g\",\"caption\":\"ensonsales\"},\"sameAs\":[\"https:\\\/\\\/www.ensmediausa.com\\\/\"],\"url\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/author\\\/ensonsales\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Do You Reply? - ENS on Sales","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/how-do-you-reply\/","og_locale":"en_US","og_type":"article","og_title":"How Do You Reply? - ENS on Sales","og_description":"It happens nearly every day.\u00a0You meet someone for the first time and the common question asked is, \u201cWhat do you do for a living?\u201d How do you reply? Do you offer the common boring response, \u201cI sell advertising\u201d, or, \u201cI sell advertising for (your station\/group name)\u201d? Or, do you give a much more profound, creative, […]","og_url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/how-do-you-reply\/","og_site_name":"ENS on Sales","article_published_time":"2019-10-25T00:07:22+00:00","author":"ensonsales","twitter_card":"summary_large_image","twitter_misc":{"Written by":"ensonsales","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/how-do-you-reply\/#article","isPartOf":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/how-do-you-reply\/"},"author":{"name":"ensonsales","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#\/schema\/person\/74b922927ea9a0ddb2c3c3211c970180"},"headline":"How Do You Reply?","datePublished":"2019-10-25T00:07:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/how-do-you-reply\/"},"wordCount":329,"publisher":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#organization"},"keywords":["Advertising","businesses","media rep","profession"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/how-do-you-reply\/","url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/how-do-you-reply\/","name":"How Do You Reply? - ENS on Sales","isPartOf":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#website"},"datePublished":"2019-10-25T00:07:22+00:00","breadcrumb":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/how-do-you-reply\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/how-do-you-reply\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/how-do-you-reply\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ensmediausa.com\/ens-on-sales\/"},{"@type":"ListItem","position":2,"name":"How Do You Reply?"}]},{"@type":"WebSite","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#website","url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/","name":"ENS on Sales","description":"All About Radio Sales","publisher":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ensmediausa.com\/ens-on-sales\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#organization","name":"ENS on Sales","url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#\/schema\/logo\/image\/","url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-content\/uploads\/2026\/08\/Ens-Media-logo-square.png","contentUrl":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-content\/uploads\/2026\/08\/Ens-Media-logo-square.png","width":1000,"height":1000,"caption":"ENS on Sales"},"image":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#\/schema\/person\/74b922927ea9a0ddb2c3c3211c970180","name":"ensonsales","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/6a9ee263c8e96d87977f526af077b335a0b737a673757f50d6a6d516289421de?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6a9ee263c8e96d87977f526af077b335a0b737a673757f50d6a6d516289421de?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6a9ee263c8e96d87977f526af077b335a0b737a673757f50d6a6d516289421de?s=96&d=mm&r=g","caption":"ensonsales"},"sameAs":["https:\/\/www.ensmediausa.com\/"],"url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/author\/ensonsales\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=1712"}],"version-history":[{"count":1,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1712\/revisions"}],"predecessor-version":[{"id":1713,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1712\/revisions\/1713"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=1712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=1712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=1712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}