{"id":1715,"date":"2019-11-08T14:20:37","date_gmt":"2019-11-08T14:20:37","guid":{"rendered":"https:\/\/www.ensmediausa.com\/ens-on-sales\/?p=1715"},"modified":"2019-11-08T14:20:37","modified_gmt":"2019-11-08T14:20:37","slug":"the-game-of-search-and-click","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/the-game-of-search-and-click\/","title":{"rendered":"The Game of Search and Click"},"content":{"rendered":"<h4>We have all had clients tell us they \u201csurveyed\u201d their customers about how they found them.\u00a0In today\u2019s New Media World, digital tends to garner the majority of the credit.<\/h4>\n<h4><\/h4>\n<h4>To a degree, this is a justified response.\u00a0After all, in many cases, digital was the last medium the customer may have used.\u00a0But, WHY did they click on the chosen business name?<\/h4>\n<h4><\/h4>\n<h4>When you receive this reply from your client, ask them to look at their google analytics and see what \u201cwords\u201d are most often used to search their business.\u00a0Without fail, the #1 word(s) used to search for their business will be the NAME of their business.\u00a0This is despite all the fancy and creative keywords or SEO tactics they may have paid for.<\/h4>\n<h4><\/h4>\n<h4>ENS Media&#8217;s TOMA surveys prove that people will click on a name they are familiar with 72% of the time, even when it\u2019s lower on the page. This is compared to clicking on an unfamiliar name at the top of the page only 4% of the time.\u00a0Search Engine Journal\u00a0confirmed this in their study stating,\u00a0\u201cnearly 70 percent of U.S. consumers said they look for a \u2018known retailer\u2019 when deciding what search results to click on\u201d.\u00a0They also stated,\u00a0\u201cBranding is our only hope for conducting better SEO\u201d.<\/h4>\n<h4><\/h4>\n<h4>No advertising can brand a business name better than Radio.<\/h4>\n<h4><\/h4>\n<h4>Being\u00a0known\u00a0before being needed is paramount in the game of \u201cSearch and Click\u201d.\u00a0In today\u2019s New Media World, TOMA is more important than ever!<\/h4>\n<h4><\/h4>\n<h4>The ENS Media local TOMA surveys prove to business owners that intrusive broadcast advertising is the best way to create pre-search name awareness.<\/h4>\n<h4><\/h4>\n<h4>Our TOMA surveys and seminars also uncover hundreds of new prospects, and train media reps six simple ways to use TOMA as a powerful radio sales tool.<\/h4>\n<h4><\/h4>\n<h4><a href=\"mailto:rick@ensmediausa.com\" target=\"_blank\">Click here<\/a>\u00a0to arrange a free online demo of our TOMA research training system.<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>We have all had clients tell us they \u201csurveyed\u201d their customers about how they found them.\u00a0In today\u2019s New Media World, digital tends to garner the majority of the credit. To a degree, this is a justified response.\u00a0After all, in many cases, digital was the last medium the customer may have used.\u00a0But, WHY did they click [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[484,48,33],"class_list":["post-1715","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-consumers","tag-digital","tag-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Game of Search and Click - ENS on Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/the-game-of-search-and-click\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Game of Search and Click - ENS on Sales\" \/>\n<meta property=\"og:description\" content=\"We have all had clients tell us they \u201csurveyed\u201d their customers about how they found them.\u00a0In today\u2019s New Media World, digital tends to garner the majority of the credit. 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