{"id":173,"date":"2009-08-23T12:29:11","date_gmt":"2009-08-23T12:29:11","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2009\/8\/23\/082911.html"},"modified":"2009-08-23T12:29:11","modified_gmt":"2009-08-23T12:29:11","slug":"magic-formula","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/magic-formula\/","title":{"rendered":"Magic Formula"},"content":{"rendered":"

© by Wayne ENS<\/font><\/span><\/p>\n

           My friend Bill Dawkins at Magic FM, told me about a ‘magic’ call formula the folks at Val Pak,<\/span> the coupon envelope people, use when selling local advertisers.   <\/font><\/div>\n
          Bill told me he had bought a Val Pak franchise a number of years ago, but did not believe their call formula.  He set out to prove they were wrong, but he could not. <\/font><\/div>\n
          Since Bill told me about the ‘magic’ formula<\/span>, we’ve used it at several of our stations, and it really does work! <\/font><\/div>\n
          So here it is for you; 10\/7\/4\/1……that’s the formula.<\/font><\/div>\n
          If you make ten phone calls, you’ll reach seven decision-makers, confirm four appointments and make a minimum of one sale. It sounds too easy and too good to be true, doesn’t it?<\/font><\/div>\n
          Well, there is a catch. You need to do your homework<\/span> so that you have a Valid Business Reason for every call and every appointment. A Valid Business Reason is a reason for the call that benefits the prospect. <\/font><\/div>\n
          That reason may be some local research about the prospect’s category, a proven marketing concept that has worked for that category in other markets, or anything else that establishes your intent to help your prospects increase sales from the very first appointment.<\/font><\/div>\n
          We have worked with hundreds of media sales teams across North America and have discovered numerous ‘magic’<\/span> formulas which we have tested and proven to increase sales.<\/font><\/div>\n
          Click here<\/span><\/u> if you would<\/span> like to talk about becoming one of our successful stations. <\/font><\/div>\n","protected":false},"excerpt":{"rendered":"

© by Wayne ENS            My friend Bill Dawkins at Magic FM, told me about a ‘magic’ call formula the folks at Val Pak, the coupon envelope people, use when selling local advertisers.             Bill told me he had bought a Val Pak franchise a number of years ago, but did not believe their call […]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-173","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nMagic Formula - 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