{"id":175,"date":"2009-08-21T11:54:53","date_gmt":"2009-08-21T11:54:53","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2009\/8\/21\/075453.html"},"modified":"2009-08-21T11:54:53","modified_gmt":"2009-08-21T11:54:53","slug":"building-trust","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/building-trust\/","title":{"rendered":"Building Trust"},"content":{"rendered":"<p><font face=\"Tahoma\"><span style=\"color: red\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span>You may have seen this sales tip last week from John Potter, VP Training for the Radio Advertising Bureau.<br \/>\n&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; John said, &ldquo;<i>I used an insurance man for years. &nbsp;He took me to breakfast for a review of my insurance needs every six months. &nbsp;At the conclusion of review<span style=\"color: black\">s, more often than not, he said he thought my insurance matched my needs and he would call me again in six months. &nbsp;I liked him. &nbsp;I believed him. &nbsp;I trusted him.<\/span><\/i><\/font><i><br \/>\n<font face=\"Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Now I have a new insurance man. &nbsp;He calls me often. &nbsp;But every time he tries to sell me something. &nbsp;I don&#8217;t like him. &nbsp;I don&#8217;t think he has my best interests at heart.<\/font><\/i><\/p>\n<div style=\"margin: 0in 0in 0pt\"><i><font face=\"Tahoma\"><span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Contact your clients often. &nbsp;Do not try to sell them something every call. Take them marketing information, ideas beyond advertising, information about their competitors. They&#8217;ll like you. They&#8217;ll believe you. They&#8217;ll trust you.&rdquo;<\/span><\/font><\/i><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; This is <u>exactly<\/u> what our SoundADvice does for busy account executives. It puts marketing information, ideas beyond advertising, and useful business tips in front of the<span style=\"color: black\">m,<\/span> along with your photo and call letters <u>every wee<span style=\"color: black\">k<\/span><\/u><span style=\"color: black\">.<\/span><\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Your customers and prospects will appreciate your SoundADvice<span style=\"color: black\">.<\/span> <span style=\"color: black\">T<\/span>hey&rsquo;ll learn that you are not just a &lsquo;spot broker&rsquo;<span style=\"color: black\">,<\/span> but you are a marketing expert, and they&rsquo;ll learn to trust you.<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Your investment for SoundADvice is less than you spend on your morning cup of coffee each day, and we have a special offer right now which includes our powerfu<span style=\"color: black\">l,<\/span> &ldquo;How to Sell in the New Media Economy&rdquo; workshop.<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\">&nbsp;<\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">Interested? <u><span style=\"color: blue\">Reply here<\/span><\/u> and I&rsquo;ll follow up with a free<span style=\"color: black\"> online<\/span> demo.&nbsp;<\/font><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; You may have seen this sales tip last week from John Potter, VP Training for the Radio Advertising Bureau. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; John said, &ldquo;I used an insurance man for years. &nbsp;He took me to breakfast for a review of my insurance needs every six months. &nbsp;At the conclusion of reviews, more often than not, he [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-175","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=175"}],"version-history":[{"count":0,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/175\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}