{"id":1792,"date":"2020-04-15T18:03:42","date_gmt":"2020-04-15T18:03:42","guid":{"rendered":"https:\/\/www.ensmediausa.com\/ens-on-sales\/?p=1792"},"modified":"2020-04-15T18:03:42","modified_gmt":"2020-04-15T18:03:42","slug":"it-isnt-over-but-were-getting-closer","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/it-isnt-over-but-were-getting-closer\/","title":{"rendered":"It Isn’t Over…But We’re Getting Closer!"},"content":{"rendered":"

Just the sound of those words is refreshing, exciting, motivating, uplifting and energizing! And the good news is, the words are true! Regardless of how much longer this lasts, we are closer to the end than we were four weeks ago when the title of our ENS on Sales was,\u00a0What You Say and Do Now, Will Determine the Future.<\/h4>\n

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We\u2019re not suggesting that since we are closer to the end that things are going to get easier. The battle continues, the message is the same, what you say and do now WILL determine your future. The coming weeks will be every bit as important as the last four.<\/h4>\n

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With every passing day, business owners are weighing their options and making hard decisions.\u00a0The worst thing you can do, is not do anything!\u00a0Have you been in contact with all your clients?\u00a0EVERY single one of them?<\/h4>\n

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I think we can all agree, these are hard conversations to have.\u00a0The most common fear is that if you call them, it will give them the opportunity to cancel!\u00a0While that is very true, you would much rather be a part of that conversation than to simply receive a phone call, or worse yet, the dreaded email that says, “Cancel all my advertising!”<\/h4>\n

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If you\u2019re struggling to come up with appropriate things to do or say, here are a few suggestions:<\/h4>\n

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1)\u00a0\u00a0\u00a0A simple phone call to say,\u00a0“Hi, I\u2019m just checking in to see how you, your family and your team are doing?”\u00a0Some experts suggest this is too clich\u00e9. I disagree. To quote the words of Theodore Roosevelt, \u201cNobody cares how much you know, until they know how much you care\u201d. Show them you care!<\/h4>\n

2)\u00a0\u00a0\u00a0Send articles related to their industry and how others are adjusting.<\/h4>\n

3)\u00a0\u00a0\u00a0Send a \u201cthinking of you\u201d card through the mail with a short note and a quote, such as:<\/h4>\n

\u201cWe must accept finite disappointment, but never lose infinite hope\u201d.\u00a0-Martin Luther King, Jr.<\/h4>\n

4)\u00a0\u00a0\u00a0Share motivational or educational videos that they might be able to share with their employees. Keeping everyone as positive as possible is extremely important. (Sample – “The Happy Secret to Better Work<\/a>“)<\/h4>\n

5)\u00a0\u00a0\u00a0If your stations are doing something to support the community, make them aware of it. It\u2019s O.K. to promote the positives and show how your stations are helping.<\/h4>\n

6)\u00a0\u00a0\u00a0Share with them what you are doing during this downtime,\u00a0i.e. videos you are watching, books you are reading. It\u2019s a chance to promote yourself and show that you are striving to get better. If you\u2019re comfortable with it, show them some fun things you and your family are doing.\u00a0Be real!<\/h4>\n

7) Keep the conversations real but hopeful. Don’t be afraid to ask if there’s anything you can do to help them.\u00a0Tell them you are thinking about their business and ideas that can help when business is back to normal. Start planning for post COVID-19.<\/h4>\n

Staying proactive with your clients (and prospects) will pay huge dividends when this all ends.\u00a0Show them you care!<\/h4>\n

We are closer to the end than we have ever been, and tomorrow we will be even closer yet.<\/h4>\n

Stay Safe \u2013 Stay Healthy \u2013 Stay Strong!<\/h4>\n","protected":false},"excerpt":{"rendered":"

Just the sound of those words is refreshing, exciting, motivating, uplifting and energizing! And the good news is, the words are true! Regardless of how much longer this lasts, we are closer to the end than we were four weeks ago when the title of our ENS on Sales was,\u00a0What You Say and Do Now, […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[491,109,214,508,509],"class_list":["post-1792","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-books","tag-clients","tag-community","tag-covid-19","tag-downtime"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=1792"}],"version-history":[{"count":2,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1792\/revisions"}],"predecessor-version":[{"id":1794,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/1792\/revisions\/1794"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=1792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=1792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=1792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}